Our Best Science

Colgate Total

 

Colgate Total

Benefits

Gum Concerns

Plaque

Tartar

Sensitivitiy

Enamel Erosion

Surface Stains

Breath Concerns

Cavities

Powerful, Patented, Preventative Technology helps prevent oral care concerns before they start. This formula contains a unique system that stabilizes our active ingredient and is designed for superior performance to help prevent many common oral care issues.

 

 

DISCOVER THE NEW COLGATE TOTAL PRODUCTS

Women smiling Colgate Total

Our Best Antibacterial Solution^

The New Colgate Total fights bacteria - a key root cause of oral care concerns.*

^ vs. other Colgate toothpastes sold in the Philippines
*when brushing twice daily in as early as 4 weeks

Colgate Total Deep Clean

Help Prevent Problems Before They Start

The New Colgate Total helps prevent 8 of the top oral care concerns: Gum Concerns, Plaque, Tartar, Sensitivitiy, Enamel Erosion, Surface Stains, Breath Concerns, Cavities.*

*with 2x daily brushing in as early as 4 weeks

Clinical Proven shield

Works Better Together

Complete the Active Prevention regimen with our new Total toothpaste, battery powered toothbrush and mouthwash!

Colgate Total Deep Clean Toothpaste 24hr

Rapid Foaming Action

Powerful, yet gentle vibrations activate rapid foaming action for deeper toothpaste delivery while multiheight design cleans hard-to-reach areas*

*vs an ordinary flat trim toothbrush

Colgate total toothpaste Deep Clean Waves

Long Lasting Prevention

24-hour antibacterial protection* against bacteria, the root cause of many common oral care concerns.

*rinse every 12 hours with 4 weeks continued used.

Women smiling Colgate Total

Our Best Antibacterial Solution^

The New Colgate Total fights bacteria - a key root cause of oral care concerns.*

^ vs. other Colgate toothpastes sold in the Philippines
*when brushing twice daily in as early as 4 weeks

Help Prevent Problems Before They Start

The New Colgate Total helps prevent 8 of the top oral care concerns: Gum Concerns, Plaque, Tartar, Sensitivitiy, Enamel Erosion, Surface Stains, Breath Concerns, Cavities.*

*with 2x daily brushing in as early as 4 weeks

Colgate Total Deep Clean
Clinical Proven shield

Works Better Together

Complete the Active Prevention regimen with our new Total toothpaste, battery powered toothbrush and mouthwash!

Rapid Foaming Action

Powerful, yet gentle vibrations activate rapid foaming action for deeper toothpaste delivery while multiheight design cleans hard-to-reach areas*

*vs an ordinary flat trim toothbrush

Colgate Total Deep Clean Toothpaste 24hr
Colgate total toothpaste Deep Clean Waves

Long Lasting Prevention

24-hour antibacterial protection* against bacteria, the root cause of many common oral care concerns.

*rinse every 12 hours with 4 weeks continued used.

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Frequently Asked Questions

  • Is the new Colgate Total as good as the old one?

    The new Colgate Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride.
    The presence of the bioactive Stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel repair, gum health and anticavity benefits as well.
    The technology allows for more unique brushing experiences across the Colgate Total portfolio, as the main sensorial levers have been customized to each variant.

  • Does the new Colgate Total still provide 12 hour protection?

    Yes, in fact, new Colgate Total Active Prevention provides 24 hour anti-bacterial protection for your whole mouth - teeth, tongue, cheeks and gums, with twice daily brushing after 4 weeks of continuous use.

  • Is Colgate Total with stannous fluoride safe?

    Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.

  • Is new Colgate Total safe for pregnant and breastfeeding mothers?

    The ingredients in New Colgate Total have been proven safe and effective. However, if you are pregnant or nursing, as with any product, we recommend seeking the advice of your medical or dental professional.

  • Is new Colgate Total safe for children?

    The formula can be used safely for children ages 7 and up. As oral care needs are different for children under the age of 6, consult with a dentist before using Colgate Total on children under the age of 6.