The key ingredient to a truly radiant smile
Whitening, like you've never experienced before.
A new whitening formula that uses millions of active oxygen bubbles to lighten the stains on the teeth - works not only on the surface, but inside and outside the teeth.
Feel it working - experience a unique warming sensation as you brush.
The power of the oxygenated whitening. Whitening you can see and feel.
THAT MEANS IT'S WORKING!
Instant Warming Sensation As You Brush Signaling Whitening Action.
HOW TO EXPERIENCE
Let your best smile radiate from the inside out.
Experience whitening like you’ve never
experienced before*. Let the radiance of your smile shine through.
*Warming sensation as you brush
Millions of active oxygen bubbles released,giving a warming
sensation, indicating that
the formula is activated and working.
Works on the deep layers of
the enamel, to remove not
only extrinsic, but also
Reveals natural whiteness of
of the teeth in as early as 3 days*.
*Warming sensation as you brush. With twice daily brushing.
WHITEN YOUR SMILE IN
Squeeze a bit of the whitening toothpaste on your toothbrush and begin brushing.
FEEL THE WARMTH
Feel a warm and ultra-fine foaming sensation - it means that it's working! Continue to brush for 2 minutes to ensure complete cleaning.
Rinse and repeat morning and night. Begin to see radiant whiter smile in as early as 3 days.
USE REGULARLY, AS PART OF YOUR DAILY REGIMEN
with Optic White® O2 Beauty Routine
Colgate® Optic WhiteTM O2 Toothpaste
Toothpaste for daily use.
Colgate® Optic WhiteTM O2 LED Teeth Whitening coming soon
Device for whitening in just 10 minutes a day* with the technology professionals use.
Colgate® Optic WhiteTM O2 Teeth Whitening Pen coming soon
Teeth Whitening Pen that whitens while you sleep*.
Stay updated so you can smile louder!
FREQUENTLY ASKED QUESTIONS
Yes, Optic White® O2 toothpaste with active oxygen whitening technology is enamel-safe. It is also a daily anticavity fluoride toothpaste that provides not only whitening but also daily oral care.
Colgate® Optic White® O2 Toothpaste is also sugar-free, vegan and gluten-free.
Its pioneering Active Oxygen whitening technology is unlike most whitening toothpastes that just whiten the surface of the teeth. Its active oxygen formula gets absorbed into the enamel to whiten from the inside out, giving whiter teeth in just 3 days.* Experience whitening like never before with Optic White® O2 Toothpaste.
Optic White® O2 Toothpaste releases millions of warm, ultra-fine active oxygen bubbles as you brush. The active oxygen formula gets absorbed right into your enamel, lightens micro stains, gently whitening teeth from the inside out.
Optic White® O2 toothpaste whitens teeth in as early as 3 days*.
Yes, this revolutionary whitening toothpaste gives a warming sensation as the formula is activated when you brush - the warmth and bubbles tell you that it’s working!
3 easy steps to your radiant smile:
- Squeeze some Optic White® O2 toothpaste onto your toothbrush, and begin.
- When you feel a warm and ultra-fine foaming sensation - it means that it’s working! Continue brushing for 2 minutes to ensure complete cleansing.
- Rinse, and repeat morning & night. Begin to see a radiant whiter smile in 3 days*.
*1 shade whiter in 3 days when used as directed. Results may vary.