A Superior Freshness Experience Like No Other
Colgate Fresh Confidence

Overview
Experience Intense Blast of Freshness that lasts 10X Longer with Colgate Fresh Confidence
Now you can level up everyday with Colgate Fresh Confidence White Blast! Its formula is made with Cooling Crystals that give you 10x longer lasting cooling and freshness. It's also upgraded with Level Up Whiteners that whitens teeth in as early as two weeks.
* vs. previous formula
** cooling sensation vs. Colgate regular fluoride toothpaste
***with twice daily use for 2 weeks
Benefits
Fresh Breath
Whiter Teeth

Colgate Fresh Confidence: Advanced Ultrafreeze
Get an extra boost of confidence with Colgate Fresh Confidence. Now with Advanced Ultrafreeze* technology providing 10x longer lasting cooling** to ensure a superior freshness experience.
Colgate Fresh Confidence White Blast: Intense Cooling + Super Freshness
Now you can level up everyday with CFC White Blast! Its formula is made with Cooling Crystals that give you 10x longer lasting cooling and freshness. It's also upgraded with Level Up Whiteners that whitens teeth in as early as two weeks.
