A girl brushing her teeth, showcasing light purple foam from Colgate Optic White Purple Toothpaste.

Will Purple Toothpaste Turn My Teeth Purple?

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Medically Reviewed By Colgate Global Scientific Communications

Let's set the record straight: No, Colgate® Optic White® Purple Toothpaste won't turn your teeth purple.  Here's the lowdown on how it works so you can finally say hello purple!

Clearing Up the Purple Confusion

Close-up of sparkly white teeth achieved with Colgate Optic White Purple Toothpaste.

The simple answer is that Colgate® Optic White® Purple Toothpaste is designed to whiten teeth, not color them. This clever product uses a color-neutralizing technique to make your teeth appear whiter.

The Science Behind the Shade

Color wheel demonstrating how purple toothpaste neutralizes yellow on teeth

Color theory is the star behind the scenes. It tells us that colors opposite each other on the color wheel can cancel each other out. Purple sits across from yellow, making it ideal for muting yellowish tinges on your teeth. Colgate® Optic White® Purple Toothpaste encapsulates Purple Brighteners which instantly color-corrects yellow tones^, while the Micro-Polishing Crystals** help to remove teeth surface stains for your radiant smile.

The Role of Purple Pigment

The purple pigment in the toothpaste is temporary and rinses away cleanly. While on your teeth, it targets and neutralizes yellow tones. The result? Teeth that look naturally brighter, no staining involved. Fret not; the formula is also enamel safe and safe for everyday use.

Benefits Beyond the Color

Colgate® Optic White® Purple Toothpaste isn't just about the visual effect. It contains all the benefits you expect from a trusted brand:

  • Cavity Protection: It fights cavities with fluoride, just like your regular toothpaste.

  • Plaque and Tartar Control: Regular brushing keeps plaque and tartar in check.

  • Fresh Breath: Enjoy a clean, fresh feeling after every brush.

Integrating Purple Toothpaste Into Your Dental Routine

Close-up of Colgate Optic White Purple Toothpaste on a toothbrush.

Switching to Colgate® Optic White® Purple Toothpaste is easy. Use it as you would any other toothpaste, twice daily, with proper brushing technique for optimal results.

Taking Good Care of Your Teeth

Remember, whitening is just one part of oral health. Keep up with flossing, limit sugary snacks, and visit your dentist regularly for check-ups and cleanings.

Colgate® Optic White® Purple Toothpaste offers a novel way to achieve a whiter smile without any risk of purple teeth. It's an affordable, easy-to-use product that fits seamlessly into your oral care routine, all while providing the dental health benefits you trust from Colgate.

So go ahead, try out this innovative solution and see the difference for yourself. After all, a brighter smile can be a reality with just a brush away.


^For temporary efficacy

**High cleaning silica

#When used as directed