We believe in the power
and beauty of authentic smiles
We are committed to sharing authentic smiles and stories to inspire
optimism around the world.
Authenticity and Optimism
Choosing to be an optimist is a powerful choice – one that begins with looking inwards. Because only when we embrace who we really are do we begin to realize our power to create a future we can smile about.
Our brand campaign that showcases stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism.
Smile Out Loud
Our Optic White campaign where the brand experience is told through the lens of the endorser’s personal story: How they overcame different beauty stereotypes, learned to just be unapologetically themselves, and smile their loudest, most radiant smiles.