Images of people embracing our smile out loud and smile strong outlook

We believe in the power
and beauty of authentic smiles


 We are committed to sharing authentic smiles and stories to inspire

optimism around the world.

Authenticity and Optimism

Choosing to be an optimist is a powerful choice – one that begins with looking inwards. Because only when we embrace who we really are do we begin to realize our power to create a future we can smile about.

Colgate Smile Strong campaign under Power of Smile

Smile Strong

Our brand campaign that showcases stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism.

Smile out Loud, Colgate Optic White campaign

Smile Out Loud

Our Optic White campaign where the brand experience is told through the lens of the endorser’s personal story: How they overcame different beauty stereotypes, learned to just be unapologetically themselves, and smile their loudest, most radiant smiles.

As seen on

Branding in Asia logo
Campaign Asia Pacific Logo
Adobo Magazine logo
Campaign Brief Asia Logo
Marketing interactive logo
Marketing Zeitgeist Logo
Marketing interactive logo
Smiling boy holding a Colgate toothbrush cardboard cutout

Everyone deserves a future

they can smile about
 

Our Mission