Colgate® Total
Prevent top 8 oral care problems before they start with our BEST solution!
Our NEW Colgate Total is engineered to be 3X more effective^ at fighting a key root cause of many preventable issues such as: Gum Concerns, Plaque, Tartar, Sensitivity, Enamel Erosion, Surface Stains, Breath Concerns, Cavities. It is formulated with our Patented BioActive Stannous Fluoride technology that proactively fights bacteria for up to 24 HOURS*!
Colgate Sensitivity + Gum Health is specially formulated to have a smooth, mild, and gentle brushing experience for those who want prevention but worry about irritating sensitive teeth. Prevent sensitivity in as fast as 1 day*! Try our NEW Total now!
^ by reducing plaque vs. regular toothpaste in as early as 3 months with 2x daily use
*with 2x daily brushing for 4 weeks
Is the new Colgate® Total as good as the old one?
The new Colgate® Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride.
The presence of the bioactive Stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel repair, gum health and anticavity benefits as well.
The technology allows for more unique brushing experiences across the Colgate® Total portfolio, as the main sensorial levers have been customized to each variant.
Does new Colgate® Total still provide 12 hour protection?
Yes, in fact, the new Colgate® Total Active Prevention provides 24 hour anti-bacterial protection for your whole mouth - teeth, tongue, cheeks and gums, with twice daily brushing after 4 weeks of continuous use
Is Colgate® Total with stannous fluoride safe?
Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate® itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.
Is new Colgate® Total safe for pregnant and breastfeeding mothers?
The ingredients in New Colgate® Total have been proven safe and effective. However, if you are pregnant or nursing, as with any product, we recommend seeking the advice of your medical or dental professional.
Is new Colgate® Total safe for children?
The formula can be used safely for children ages 7 and up. As oral care needs are different for children under the age of 6, consult with a dentist before using Colgate® Total on children under the age of 6.
