Is the new Colgate® Total as good as the old one?
The new Colgate® Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride.
The presence of the bioactive Stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel repair, gum health and anticavity benefits as well.
The technology allows for more unique brushing experiences across the Colgate® Total portfolio, as the main sensorial levers have been customized to each variant.
Does new Colgate® Total still provide 12 hour protection?
Yes, in fact, the new Colgate® Total Active Prevention provides 24 hour anti-bacterial protection for your whole mouth - teeth, tongue, cheeks and gums, with twice daily brushing after 4 weeks of continuous use.
Is Colgate® Total with stannous fluoride safe?
Stannous fluoride has been used in toothpaste formulations for over 70 years, is well researched, and its safety profile is equally well understood. Colgate® itself spent more than a decade researching these ingredients and formulations to ensure our products are not only safe, but effective and deliver the benefits our consumers are looking for.
Is new Colgate® Total safe for pregnant and breastfeeding mothers?
The ingredients in New Colgate® Total have been proven safe and effective. However, if you are pregnant or nursing, as with any product, we recommend seeking the advice of your medical or dental professional.
Is new Colgate® Total safe for children?
The formula can be used safely for children ages 7 and up. As oral care needs are different for children under the age of 6, consult with a dentist before using Colgate® Total on children under the age of 6.
