ADULT ORTHODONTICS
Brushing and flossing are the foundation of a good oral hygiene routine, but mouthwash can also be a useful addition...
SELECTING DENTAL PRODUCTS
The toothbrush has come a long way. As the American Dental Association (ADA) notes...
Skincare Holy Grail Now For Your Smile
Skincare Holy Grail Now For Your Smile
The Vitamin C you love in your skincare, now in your new go-to toothpaste! Introducing Colgate Optic White Vitamin C, designed with 95% High Purity Vitamin C (Sodium Ascorbyl Phosphate). This advanced formula is clinically proven to remove 7 years of stains in as early as 7 days^ with regular twice-daily brushing.
^ vs. Colgate whitening toothpaste without Vitamin C. Refers to the equivalent of 7 years of extrinsic stains calculated from a cross-sectional study. Results may vary.
New Optic White Vitamin C toothpaste is clinically proven to target and help decolorize stubborn stains within the enamel.*
*With regular use; results may vary.
Bring the ultimate glow-up to your oral care routine. This innovative formula is inspired by skincare Vitamin C technology to deliver a brighter, more radiant smile.
Formulated with 95% Pure Vitamin C** to power your smile. It works with regular use to reduce 7 years of stains in as early as 7 days.*
**Refers to Sodium Ascorbyl Phosphate. *Results may vary.
Get 1 Shade Whiter Teeth After 1 Week with Colgate® Optic White®!
THE BEAUTY HACK THAT LET YOU SHINE IN AN INSTANT!
The Colgate® Optic White® O2 Whitening Toothpaste provides whiter teeth in just 3 days.
Safely whiten your teeth with the Colgate® Optic White® Enzyme Plus Mineral Whitening Toothpaste.
The Vitamin C you love in your skincare, now in your new go-to toothpaste!
Vitamin C technology works to remove stains in an enamel safe way by whitening teeth gently.
Yes. We have selected 95% High Purity Vitamin C, an active ingredient chosen for its high stability and power to remove stubborn stains.
Product may naturally evolve to a golden hue over time as it is enriched with active Vitamin C - a potent whitening technology.
Yes. You are encouraged to use it twice a day for the best whitening results.
You can see results in as little as one week. It is clinically proven to remove 7 years of stains in just 7 days of twice-daily use. (Results may vary)
Brushing twice daily for 7 days is the primary requirement for stain removal efficacy; mouthwash should follow brushing as part of a complete oral hygiene routine.
For best results, use both. Clinical data shows that twice-daily use provides 7X better stain removal after 1 week compared to whitening toothpaste without Vitamin C.
Yes. The product is developed with a Yuzu Flavor, specifically designed to provide a refreshing sensory experience.