• Stains


    New Colgate Total’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*

    *vs. non-whitening non-antibacterial fluoride toothpaste

  • Bad Breath

    Fights bad breath

    New Colgate Total now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours

  • Cavity

    Cavity protection

    New Colgate Total is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages

  • Enamel

    Enamel protection

    New Colgate Total now seeks & helps fights bacteria for 12 hours* and keeps your enamel strong & protected
    *with 4 weeks continuous use

  • Plaque

    Fights plaque

    New Colgate Total reduces bacterial plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*

    *with 4 weeks continuous use

  • Healthy Gums


    New Colgate Total fights plaque bacteria build-up along the gum line and helps to promote gum health*.

    *with continued use

  • Tartar

    Fights tartar

    New Colgate Total actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar

  • Sensitivity

    Sensitivity relief

    New Colgate Total now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief.*

    *with continuous use