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Colgate® Optic White™ Purple Serum
Our first ever purple teeth serum
This is a serum not a toothpaste
What makes purple serum unique? Rich, deep purple hue, luxurious fluid texture and non-foaming formula
Our ultimate purple color-corrects yellow tones
Our ultimate purple
three easy steps: pump, smile and purple
Woman adding colgate optic white serum to the toothbrush
Enamel safe and refreshing
Shine in your key moment
Colgate® Optic White®
Purple Serum - Teeth Whitening Booster
Product Overview
Our First Ever Teeth Whitening Serum - Get the whitening boost whenever you need it!
Colgate's first ever Purple Serum for a whitening boost. Inspired by Color theory, Purple Serum color-corrects yellow tones whenever you need it.
Frequently Asked Questions
Is it safe for my teeth, and will it cause any irritation?
Optic White Purple Serum is enamel safe and safe for daily use.
When should I use it and how often?
It is recommended to use Optic White Purple Serum as an addition to your oral care routine for an extra whitening boost when needed. This product is not a replacement for toothpaste and can be used up to twice a day.
How To Use:
Use in addition to your usual oral care routine.
Step1 (Pump): 1 pump per use. Wipe nozzle as needed.
Step 2 (Purple): For best results, apply with a toothbrush for 2 minutes.
Step 3 (Smile): Expel excess and rinse mouth. Get ready to smile!
