A confident and attractive smile comes with bright white teeth and the health of your mouth. That’s why new Colgate Total® Whitening has a unique formula that not only helps remove surface stains for whiter teeth**, but also keeps your whole mouth healthy by fighting bacteria on teeth, tongue, cheeks, and gums for 12 hours*.
*with 4 weeks of continuous use.
**vs regular fluoride toothpaste.
- Unique formula that helps to remove surface stains to give you a whiter** smile
- Fights bacteria on not just teeth, but also your tongue, cheeks and gums for 12 hours*
- Provides excellent protection against plaque, stains, tartar^, cavities and cares for your gums
- Now provides additional new benefits - anti-sensitivity across the range, fighting bacteria for enamel protection and bad breath with new improved flavors that leave your mouth feeling clean and fresh.
- Brushing with Colgate Total® will help improve your teeth, tongue, cheeks and gum health
* with 4 weeks of continuous use.
**vs regular fluoride toothpaste
^ helps reduce tartar formation