FLUORIDE
Fluoride plays a vital role in oral healthcare...
TEETH WHITENING
Who does not want whiter and brighter teeth? Thanks to the many teeth-whitening products available today...
NOURISHED^ & STRONGER TEETH△
NOURISHED^ & STRONGER TEETH△
Colgate Maximum Cavity Protection Toothpaste with its refreshing formula boosted with Dual Fluoride Boost⁺ helps nourish^ teeth to make them stronger△ and fight against cavities.
⁺vs. a toothpaste containing 1,000 ppm fluoride
△vs. non-fluoride toothpaste
^remineralisation process of fluoride to keep teeth healthy
Fluoride helps remineralise enamel to prevent cavities and reverse early decay. Only Colgate Maximum Cavity Protection has Dual Fluoride^ for superior effectiveness.
Calcium reacts with Fluoride in the saliva to remineralise and strengthen teeth.
Now in 3 great minty flavours!
*Based on NIQ Retail Index Service for Anti Cavity Segment – Toothpaste Category in Peninsular + East Malaysia Modern Trade, MAT Dec 2024 (Copyright © 2025, NIQ)
Frequent consumption of sugary and processed food leads to weakening of enamel and loss of Calcium from the teeth. This process is called demineralisation. To counter this process, the saliva in our mouths deposits natural Calcium onto the teeth via a continuous process called remineralisation which is essentially how our teeth get nourished and strong.
Colgate Maximum Cavity Protection Toothpaste powered by Dual Fluoride Boost⁺ enhances the process of depositing natural Calcium back onto the teeth, thereby supporting remineralisation and nourishing^ our teeth.
Fluoride targets the tooth:
• Incorporates into the enamel
• More resistant to acid
• Promotes mineral gain
• Strengthens enamel
Our Colgate Maximum Cavity Protection Toothpaste is formulated to be safe and effective for individuals aged 6 and above. Children under 6 years of age can only use a small amount of toothpaste and should be supervised while brushing to minimise swallowing.