Colgate® Optic White® O2 Whitening Toothpaste
The key ingredient to a truly radiant smile
ACTIVE OXYGEN
Introducing whitening, like you've never experienced before^.
Colgate® has harnessed the power of active oxygen.
A new whitening formula that uses millions of active oxygen bubbles to lighten the stains on the teeth - works not only on the surface, but from inside out.
Experience a unique warming sensation as you brush.
Feel the power of oxygenated whitening.
^warming sensation as it whitens



THAT MEANS IT'S WORKING!
Instant Warming Sensation As You Brush Signaling Whitening Action
HOW TO EXPERIENCE



Refreshing Optic White O2

Feel the power of Active Oxygen
whitening technology

Whitens in 3 days*
*use as directed, 1 shade whiter in 3 days. Results may vary.

SMILE

Active Oxygen
Millions of active oxygen bubbles released, giving a warming
sensation, indicating that
the formula is activated & is working.
Beyond Surface
Works on the deep layers of
the enamel, to remove not
only extrinsic, but also
intrinsic stains*.
Radiance Revealed
Reveals natural whiteness of
the teeth to unlock your
radiant white smile.
Whiter teeth in 3 days*.
*use as directed, 1 shade whiter in 3 days. Results may vary
REFRESHING FLAVOUR
Aromatic Menthol
Like a rushing mountain stream, the freshness of this herby wintergreen mint gives a refreshing flavor that lasts.