Woman smiling out loud; image used for introducing Colgate's best teeth whitening product

REVEAL YOUR
RADIANT SMILE

WITH COLGATE'S BEST
TEETH WHITENING REGIMEN

Reveal a radiant white smile and get ready to Smile Out Loud. Step into the ritual of the whitening regimen and take care of your daily smile. Designed for daily use and no teeth sensitivity, Optic White® teeth whitening products give you a wide array of self teeth whitening options for your moment of smile.

REVEAL YOUR
RADIANT SMILE

WITH COLGATE'S BEST
TEETH WHITENING REGIMEN

Reveal a radiant white smile and get ready to Smile Out Loud.
Step into the ritual of the whitening regimen and take care of your daily smile. Designed for daily use and no teeth sensitivity, Optic White® teeth whitening products give you a wide array of self teeth whitening options for your moment of smile.

 

 

 

 

Optic White Purple
Optic White O2 Toothpaste
Optic White Toothpaste Series
Optic White O2 Whitening Pen
Optic White FlexLight LED Whitening Kit
#smileoutloud
Optic White Purple
Optic White O2 Toothpaste
Optic White Toothpaste Series
Optic White O2 Whitening Pen
Optic White FlexLight LED Whitening Kit
#smileoutloud
Optic White® Purple

Optic White® Purple

INSTANTLY COLOUR-CORRECTS
YELLOW TONES^ IN YOUR TEETH

Learn more

^For temporary efficacy

Optic White® Purple

INSTANTLY COLOUR-CORRECTS
YELLOW TONES^ IN YOUR TEETH

Learn more

^For temporary efficacy

Colgate® Optic White® FlexLight LED Whitening Kit

OPTIC
WHITE®

FLEXLIGHT LED
WHITENING KIT

10 minutes* Supercharged Whitening Action with the Colgate® Optic White® FlexLight LED Kit!

Fueled by indigo wavelength technology, the LED device amplifies the Active Oxygen Whitening serum in Colgate® Optic White® O2 Teeth Whitening Pen for dramatic^ whitening results in just 10 minutes a day*.

Learn more

^Versus brushing alone
*LED Device, when used as directed

OPTIC WHITE®

FLEXLIGHT LED WHITENING KIT

10 minutes* Supercharged Whitening Action
with the Colgate® Optic White®
FlexLight LED Kit!

Fueled by indigo wavelength technology, the LED device
amplifies the Active Oxygen Whitening serum in Colgate® Optic White® O2 Teeth Whitening Pen for dramatic^ whitening results in just 10 minutes a day*.

Learn more

^Versus brushing alone
*LED Device, when used as directed

Solo shot of Colgate's Optic White O2 Toothpaste; image used for introducing Colgate's best teeth whitening product

Optic White® O2

FEEL THE POWER OF

OXYGENATED
WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN 3 DAYS*

 

Learn more

Optic White® O2

FEEL THE POWER OF

OXYGENATED WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN
3 DAYS*

 

Learn more

3 types of Colgate's Optic White Toothpaste; exfoliating mineral, volcanic mineral and mint plus mineral

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK* WITH COLGATE® OPTIC WHITE® WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

Learn more

*When used as directed, for extrinsic stains only, vs non-whitening toothpaste. With continuous use. Results may vary. Learn more about different products under this range below.

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK*
WITH COLGATE® OPTIC WHITE®
WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

 

Learn more

Close-up of Colgate's Whitening Pen; image used for introducing Colgate's best teeth whitening product

Optic White® O2

TEETH WHITENING PEN

Transform your smile with quick and easy application for 3 shades whiter teeth while you sleep*

 

Learn more

Optic White® O2

 

TEETH WHITENING PEN

Transform your smile with quick and easy application
for 3 shades whiter teeth while you sleep*

 

Learn more

OUR NEXT-LEVEL

BEAUTY ROUTINE

Colgate's 2 steps Whitening Teeth Routine which includes Optic White O2 toothpaste and Optic White O2 pen

OUR NEXT-LEVEL
BEAUTY ROUTINE

Whiten your smile using Optic White O2 in 3 steps

Start with our ultimate active oxygen whitening routine for
a radiantly white, bright smile in just 2 steps:

Toothpaste

Brush : Brush daily with Optic White® O2 Toothpaste

Pen

Click : Apply whitening serum with pen.

Woman smiling out loud; image used for introducing Colgate's best teeth whitening product

 

SMILE

Smile out loud

Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.

 

Read the story

Our Optic White® campaign where the brand experience is told through the lens of the endorser’s personal story: How they overcame different beauty stereotypes, learned to just be unapologetically themselves, and smile their loudest, most radiant smiles.

 

Read the story

THEY LOVED O2 WHITENING

Kendra

Colgate electric toothbrush star rating

Really helps to whiten my teeth

I love drinking tea so my teeth turns yellow easily.
This toothpaste helps to whiten my teeth within a few days of usage and I love the warm sensation while brushing. Highly recommended!

Yi Xuan

Colgate electric toothbrush star rating

Great whitening product with fast results

Purchased and tried this product for a week, to be honest, the taste needs some time to get used to but no worry it's not awful.
My teeth whitens and glow after trying and we will be switching to this in future!

Rona

Colgate electric toothbrush star rating

I was really amazed by the result after using it!!

Really amazed by the result after using it..my teeth is one shade lighter after use it for 3 days..I will purchase again in future.

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