What is Greatness?
It’s what’s inside every high-performer.
Greatness is always demanding more.
Demanding more from yourself, pushing your limits,
to go further, faster, stronger than ever before.
We are inspired by those who,
in challenging the landscape and the elements,
challenge their own limitations.
Greatness, too, is demanding more from everything you use.
Some people were made for Greatness.
Colgate Total is made for them.
Colgate Total. Made for greatness.
DISCOVER YOUR POWERS OF GREATNESS
The power of Dual-Zinc + Arginine1
Antibacterial formula supercharges your mouth's protection2
12-hour protection against bacteria3
JOIN THE ADVENTURE WITH WORLD REKNOWNED CLIMBER & EXPLORER, JIMMY CHIN
8 WAYS COLGATE TOTAL® (MAKES YOUR MOUTH* STRONGER**)
*Protection against bacteria on teeth, tongue, cheeks, gums.
**Fights plaque and protects teeth against bacteria vs. a regular fluoride toothpaste
Image for Creative Visualization purpose.
Whitening
Fresh Breath
Fights Cavities
Strengthens Enamel
Prevents Plaque
Prevents Gum Problems
Tartar Control
Reduces Sensitivity
Whitening
Colgate Total®’s superior whitening action is clinically proven to help remove surface stains to give you a healthier whiter smile*.
Fresh Breath
Colgate Total® now instantly neutralizes odors associated with bad breath and gives you long lasting healthy fresh breath for 12 hours*.
Fights Cavities
Colgate Total®'s unique formula is clinically proven to protect against cavities and tooth decay caused by sugary foods and beverages.
Strengthens Enamel
Colgate Total® now seeks & fights (or reduces) bacteria for 12 hours* and keeps your enamel strong & protected.
Prevents Plaque
Colgate Total®'s antibacterial formula reduces plaque build-up and forms a protective layer that continues to fight bacteria for 12 hours*.
Prevents Gum Problems
Colgate Total® fights bacteria build-up along the gum line and improves gum health*.
Tartar Control
Colgate Total® actively prevents tartar formation and build-up by reducing plaque, preventing its mineralization and continuing to attack bacteria, the source of tartar.
Reduces Sensitivity
Colgate Total® now offers sensitivity benefits across the range. It seals exposed dentin tubules to provide lasting sensitivity relief*.
SHOP FOR COLGATE TOTAL®
Colgate Total® Whitening
Colgate Total® Charcoal Deep Clean
Colgate Total® Pro Gum Health
Colgate Total® Professional Clean
Colgate Total® Advanced Fresh
Colgate Total® Pro Breath Health
DISCOVER MORE
