035000978035

A Colgate® Sensitive product
Colgate® Sensitive Whitening Toothpaste

Colgate* Sensitive Whitening toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks.‡
‡Builds with continuous use and twice daily brushing.

Clinically proven sensitivity relief

Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)

Contains the maximum-strength, FDA-allowed antisensitivity active ingredient

Whitening toothpaste formula helps to restore teeth's natural whiteness
ORAL CARE GOALS

Sensitivity relief

Freshens breath

Tooth whitening

Polishes Away Surface Stains