Colgate* Sensitive Whitening toothpaste contains the sensitivity ingredient potassium nitrate (5.0% w/w) which is clinically proven to soothe nerve ends and build a protective shield to gradually reduce the pain of sensitivity in two weeks.‡
‡Builds with continuous use and twice daily brushing.
Clinically proven sensitivity relief
Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with continued use and twice daily brushing)
Contains the maximum-strength, FDA-allowed antisensitivity active ingredient
Whitening toothpaste formula helps to restore teeth's natural whiteness
This area allows consumers like you to express their own opinions and comments. Colgate does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section. Some reviewers have received free samples of this product.
ORAL CARE GOALS
Polishes Away Surface Stains