This spearmint flavoured fluoride toothpaste for sensitive teeth helps keep teeth whiter*, offers 24/7 sensitivity protection**, and helps fight tartar and plaque with daily brushing. In addition, this Colgate sensitive toothpaste contains potassium nitrate for long-lasting sensitivity relief**. Colgate Sensitive Whitening Spearmint Toothpaste is designed for daily use and helps prevent bad breath, cavities, and tartar buildup with regular brushing. Because it’s formulated with potassium nitrate, this sensitive toothpaste offers long-lasting sensitivity relief**, so you can enjoy cold, hot, and sweet food and drinks. In addition to offering long-lasting sensitivity relief**, this potassium nitrate toothpaste uses a fluoride-based formula for cavity protection. With regular brushing, help prevent bad breath, cavities, and tartar buildup while offering superior stain removal* with Colgate Sensitive Whitening Toothpaste. *with regular brushing vs. a non-whitening toothpaste **builds with continuous use and twice daily brushing