Colgate Sensitive Pro-Relief™ is scientifically designed to help with sensitive teeth. It works by blocking the exposed channels in enamel that have been damaged by acid, which lead to sensitive nerves. Our toothpaste is formulated to provide instant relief† from sensitivity and long-lasting protection, providing superior relief compared to regular sensitivity toothpaste.* 

Our advanced toothpaste formula uses the power of arginine technology to seal the tiny channels in your teeth and help prevent sensitivity. This blocks the pain at the source and helps create a long-lasting protective barrier with regular use.

Colgate Sensitive Pro-Relief™ toothpaste does more than just relieve sensitive teeth; it also helps fight cavities, remove surface stains, and protects against enamel loss. Our formula is designed to remineralize, repair, and protect your enamel more effectively than fluoride alone.

*vs. conventional sensitive toothpastes containing 5% potassium nitrate. With regular use.

†For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief and cavity protection.