Science In Action
Colgate Sensitive Pro-Relief™ is scientifically designed to help with sensitive teeth. It works by blocking the exposed channels in enamel that have been damaged by acid, which lead to sensitive nerves. Our toothpaste is formulated to provide instant relief† from sensitivity and long-lasting protection, providing superior relief compared to regular sensitivity toothpaste.*
*vs. conventional sensitive toothpastes containing 5% potassium nitrate. With regular use.
†For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief and cavity protection.
Long-Lasting Sensitivity Protection
Our advanced toothpaste formula uses the power of arginine technology to seal the tiny channels in your teeth and help prevent sensitivity. This blocks the pain at the source and helps create a long-lasting protective barrier with regular use.
Pro-Argin® technology occludes tubules to provide superior* relief3
*Provides superior sensitivity relief compared with conventional sensitive toothpastes containing 5% potassium nitrate.
Ŧ From calcium carbonate.
‡ For instant relief, apply as directed to the sensitive tooth and gently massage for 1 minute.
§ Lasting relief with continued 2x daily brushing. Toothpaste also fights cavities..
Sensitivity Meets Protection
Colgate Sensitive Pro-Relief™ toothpaste does more than just relieve sensitive teeth; it also helps fight cavities, remove surface stains, and protects against enamel loss. Our formula is designed to remineralize, repair, and protect your enamel more effectively than fluoride alone.
Superior sensitivity relief* and more effective enamel protection**
** versus fluoride alone
Delivers clinically proven long lasting sensitivity relief and cavity protection
Extra soft bristles to help protect enamel surfaces and gums.
Top Three Reasons for a Sensitive Tooth
Tooth Erosion
Over time, tooth enamel wears away. The acids from certain foods and drinks can also break down the minerals in enamel, exposing nerves and causing sensitivity and pain.
Receding Gums
Our gums are like a shield for teeth, but when they start to pull back and expose the dentin, you might notice some tooth pain and sensitivity.
Enamel Loss
Brushing too hard with a firm-bristled toothbrush can wear down the natural enamel on your teeth, creating excessive friction that leads to sensitivity.
Sensitivity Is Often Triggered By
Extreme Temperatures: Food and drinks at varying degrees can cause swift temperature changes in your teeth, activating sensitive nerves.
Cold Air: The interaction between your natural body heat and cold air can also contribute to increased sensitivity in your teeth.
High-Acidity: Acidic food can damage your enamel, exposing the nerves that lead to sensitive pain.
