Kids’ toothpaste is often different from adults' toothpaste, as it contains lower levels of fluoride to reduce the risk of swallowing too much of it. Kids toothpaste also often has child friendly flavours to help encourage your kids to brush their teeth. The Colgate Kids’ range (First Smiles Kids' Toothpaste 0-2, Little Kids' Smiles Toothpaste 3+, Big Kids' Smiles Toothpaste 6+) is specially designed for children with appropriate levels of fluoride for specific age groups. All of our products provide age-specific recommendations to help you give your kids optimal dental care as they progress through different stages of development!