• Teeth Whitening
    Solutions for
    Bright Smiles

    Whiten your smile easily and effectively with our advanced whitening science and products. Our clinically proven at-home whitening formulas remove surface stains and safely get below your enamel to reverse deep stains* for a dazzling, whiter smile.
    *Stains caused by food and drink.

    Compare all products       Take the Quiz

    REVERSES
15 YEARS
 OF STAINS*

Molecules

WHITENING SCIENCE BROUGHT TO YOU
BY THE #1 WHITENING BRAND*

Molecules

ZERO-ABRASIVE WHITENING OF DEEP STAINS

Molecules

CLINICALLY PROVEN



*Nielsen 2022, whitening toothpaste market, UK

 

quiz

Teeth Whitening Products based on science

Optic White ComforFit Led Device

Colgate®Max White Ultimate Renewal

Introducing our most advanced whitening toothpaste that reverses 15 years of deep-set stains* and instantly* whitens your smile!

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use.

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Optic white overnight whitening pen

Colgate® Max White Ultimate Radiance​

Introducing our most advanced whitening toothpaste that reverses 15 years of deep-set stains* and instantly* whitens your smile!

*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use.

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Colgate® Max White Stainlift Pro Clean

Colgate® Max White Stainlift Pro Clean​

Get a brilliantly white smile that’ll leave a lasting impression while protecting sensitive teeth with Colgate Max White Stainlift Pro Clean Toothpaste.

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Optic White® Pro Series LED​

Colgate® Max White Ultra Freshness Pearls

Our next generation whitening science gives you zero-abrasive whitening of deep stains for whiter teeth in just 3 days*!

*Stains caused by food and drink vs fluoride toothpaste

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Optic White Pro Series Toothpaste

Colgate® Max White Overnight Whitening Serum

Our new Colgate Max White Overnight Whitening Serum, containing a professional whitening ingredient, reverses 15 years of stains* while you sleep!

*Stains caused by food & drink with 3 weeks continued use.

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Optic White ComforFit Led Device

Colgate® LED Whitening Kit

Experience the science of shining and reverse up to 20 years of stains* with our Colgate Max White Ultimate LED Whitening Kit!

*Stains caused by food and drink with 2 weeks continued use 2x/day.

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Our top tips for a white smile

What people say about our teeth whitening solutions

  • Reviews rating

    “Wow, this is the absolute best toothpaste I have ever used! My teeth have never been so white.”

    Margaret - Ultimate Radiance

    Reviews rating

    “Wow, this is the absolute best
    toothpaste I have ever used! My
    teeth have never been so white.”

    Margaret - Ultimate Radiance

  • Reviews rating

    “Amazing how fast it works at teeth whitening. Definitely recommend.”

    Jefferson4 - Overnight Whitening Pen

    Reviews rating

    “Amazing how fast it works at teeth
    whitening. Definitely recommend.”

    Jefferson4 - Overnight Whitening Pen

  • 5 stars

    Reviews rating

    “This is the best I have tried.
    Easy, minimum sensitivity, and it’s cheaper than the dentist”

    Viktoria - Manchester
    July 2023

    Reviews rating

    “Wow, this is the absolute best
    toothpaste I have ever used! My
    teeth have never been so white.”

    Margaret - Ultra Active Foam

Frequently Asked Questions

  • How is this toothpaste different from the others in the market?

    There are many different ways to whiten your teeth at home. From toothpastes to teeth whitening LED lights, Colgate Max White has you covered. If you're looking for something that can easily become part of your daily routine, try a teeth whitening toothpaste like Colgate Max White Ultra that gives you whiter teeth in just 3 days* or Colgate Max White Ultimate to reverse years of deep stains and yellowing.

    If you're looking to add something to your existing routine, our other whitening solutions might be for you. Try the Colgate Max White Overnight Whitening Pen which removes 15 years of stains** while you sleep!

    *Stains caused by food and drink vs fluoride toothpaste
    **Stains caused by food and drink with 3 weeks continued use.

     

  • Can I whiten my teeth overnight?

    Yes! Our Colgate Max White Overnight Whitening Pen removes 15 years of stains* when used as directed. Our formula dries quickly to form an invisible film over your teeth that won't easily rub off or dissolve in your saliva overnight. You can apply it as the last step of your nightly oral care routine, and let the whitening serum get to work while you sleep.

    *Stains caused by food and drink with 3 weeks continued use.

  • How often can you whiten your teeth?

    When using teeth whitening products, some people may experience common side effects like sensitivity or burning, so it's important to use them exactly as directed. Look for whitening products that were designed for daily use, like the Colgate Max White Ultra Toothpaste, Max White Ultimate Toothpaste or Colgate Max White Overnight Whitening Pen and the LED Whitening Kit. Our whitening pen has a precision applicator that allows you to apply the whitening serum easily on the tooth. If you do experience any side effects, chat to your dentist, who will be able to advise you on the best solution.