Preventing oral health issues is not just brushing twice per day. Choosing the right toothpaste is important to prevent oral health problems before they start. Colgate Total, with its patented² formula, can help to protect your smile and oral health for up to 24 hours⁵ after brushing. It’s also clinically proven to help provide comprehensive protection between dental visits for a worry free smile! And when you use it together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effectiveness at fighting a root cause in just 1 week³!

²US patented.

³Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.

⁵With 2x daily brushing after 4 weeks continued use

Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Our new Colgate Total Active Prevention toothpaste formula uses powerful, patented¹, preventative technology that uses stannous fluoride in a unique way. It keeps the stannous fluoride active for high antibacterial efficacy to fight a root cause² and help stop many common oral health problems before they start.

¹US Patented. 

²Bacterial plaque reduction, with 3 months continued use.

Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.

What Is Stannous Fluoride Toothpaste? | Colgate