CAVITIES
"Cavities" is another way of saying tooth decay. Tooth decay is heavily influenced by lifestyle...
TEETH WHITENING
Maybe you've always wanted a beautiful white smile. Or your teeth have yellowed over time...
PREVENT FUTURE ORAL HEALTH PROBLEMS. FIGHT THE ROOT CAUSES*.
PREVENT FUTURE ORAL HEALTH PROBLEMS. FIGHT THE ROOT CAUSES*.
Care for the health of your smile and keep it protected before oral health problems start with our clinically proven Colgate Total Active Prevention toothpaste range. It’s been created with a new patented² formula, scientifically designed for active prevention and fights the root causes* of many oral health problems¹ to keep your smile as healthy tomorrow as it is today.
*Plaque reduction before problems occur; helps protect enamel against enamel erosion.
¹Bacterial plaque reduction, with 3 months continued use.
²US patented.
Our Total Active Prevention range, with its new panteted² formula, has been scientifically designed to fight the root causes* of many common oral health problems¹ before they start.
²US patented.
*Plaque reduction before problems occur; helps protect enamel against enamel erosion.
Use our Colgate Total Active Prevention toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush for 15x more effectiveness at fighting a root cause in just 1 week³!
³Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
It’s clear why our Colgate Total Active Prevention toothpaste is different from others! It looks after your smile with its patented² technology that’s powerful and preventative. There are also more than 150 patents under the Colgate Total brand⁴ and it's the No. 1 recommended brand by dentists in the UK for gum problems and plaque control*!
²US patented.
⁴For stannous and zinc technologies used in Colgate Total globally (historic and current).
*Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
With clinically proven 24h antibacterial protection⁵ and a unique² system that stabilises our active prevention ingredient, our toothpaste is designed for superior⁴ performance.
⁵With 2x daily brushing after 4 weeks continued use.
²US patented.
Colgate Total toothpaste is clinically proven to help provide comprehensive protection between your visits to the dentist. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies along the way!
Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!
Preventing oral health issues is not just brushing twice per day. Choosing the right toothpaste is important to prevent oral health problems before they start. Colgate Total, with its patented² formula, can help to protect your smile and oral health for up to 24 hours⁵ after brushing. It’s also clinically proven to help provide comprehensive protection between dental visits for a worry free smile! And when you use it together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it’s 15x more effectiveness at fighting a root cause in just 1 week³!
²US patented.
³Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
⁵With 2x daily brushing after 4 weeks continued use
Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Our new Colgate Total Active Prevention toothpaste formula uses powerful, patented¹, preventative technology that uses stannous fluoride in a unique way. It keeps the stannous fluoride active for high antibacterial efficacy to fight a root cause² and help stop many common oral health problems before they start.
¹US Patented.
²Bacterial plaque reduction, with 3 months continued use.
Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.