The first-of-its-kind recyclable toothpaste tube

FAQs: Power of Optimism Initiative by Colgate®

How to recycle


How to Recycle?

How do I recycle the tube? Do I need to cut open and remove all the leftover toothpaste in the tube, or rinse it out somehow?



What it tube made from


What is this tube made of?

The tube is primarily made of HDPE (High Density Polyethylene), #2 plastic. The cap is made of PP (Polypropylene), #5 plastic.



Sharing technology


Why do we share our
tube technology?

This project isn’t about us, it’s about something bigger. By sharing our technology hopefully we can initiate a global shift to recyclable toothpaste tubes. Our dream is to have all tubes (not just toothpaste) be recycled in practice and at scale.


After recycle


What happens after the tubes are recycled?

Here's a quick example of the tubes lifecycle. Once the tube is in the recycle stream, it gets sent to places like a Materials Recovery Facility [MRF] where it would get sorted, then sent to a reprocessor who turns HDPE including bottles into little plastic pellets. These pellets can then get turned into new products and packaging!



Questions? Find them here.