Colgate Max White Expert Complete uses a brightening system to instantly* whiten your teeth, making it a great option for at-home teeth whitening. Other whitening toothpastes take around 2-4 weeks of twice daily use to lighten surface stains.  

_{*Effects are temporary}

Yes! Not only is Colgate Max White Expert Complete made for deep and instant* whitening, but its fluoride formula also provides extra dental benefits like protection against cavities and strengthening tooth enamel. 

_{*Effects are temporary.}

If toothpaste whitening is causing sensitive teeth or gum irritation, switch to an alternative toothpaste designed for sensitive teeth and gums. If the problem is ongoing, speak to your dentist about solutions.