So, is whitening toothpaste bad for your teeth? When used as directed, with a soft toothbrush and the right technique, whitening toothpaste is not bad for your teeth. If you’re prone to sensitive teeth or gum irritation, switch to a whitening toothpaste that’s also designed for sensitive teeth.

Once you’ve achieved bright white teeth, you can maintain your results with a whitening toothpaste or an at-home teeth whitening kit from your dentist. Following a good oral hygiene routine of brushing, flossing and using mouthwash will also help you keep your teeth white for as long as possible.

All Colgate whitening toothpaste contains fluoride for added protection against cavities. Many people wonder, “Does fluoride whiten teeth?” Fluoride itself isn’t a whitening ingredient; it protects from tooth decay, remineralises tooth enamel and maintains your oral health with daily use.