Whitening toothpaste with a clinically proven formula that removes up to 100% of surface stains

Keep your bright smile protected with Colgate Total Whitening Toothpaste. Our toothpaste gives you stronger* 24-hour bacterial defence that offers superior* bacterial reduction on your teeth, tongue cheeks and gums. With unique dual zinc antibacterial technology, our toothpaste also gives you long-lasting* protection and 8 brilliant benefits for complete protection. And because it effectively removes surface stains, it helps to keep your bright smile naturally white.
*Superior bacterial reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.

Whitening toothpaste that removes years of yellowing caused by food and drink and whitens in 5 days

Baby toothpaste specially designed to protect first milk teeth that have softer enamel

Toothpaste with advanced cleaning technology to clean deep in hard-to-reach places

Children's toothpaste to prevent many common oral health problems before they start and fight the root causes*Children's toothpaste to prevent many common oral health problems before they start and fight the root causes*

Toothpaste to prevent many common oral health problems before they start and fight the root causes*

Whitening toothpaste that deeply and instantly* whitens teeth with a professional ingredient

The Colgate^® Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stains.

Sensitive toothpaste with a formula that surrounds teeth and offers effective 24/7 protection

Enamel strength toothpaste to take care of weakened enamel and provide whole mouth protection

Colgate^® Advanced White Charcoal Toothpaste gives you whiter teeth in 10 days. The whitening toothpaste restores natural whiteness, effectively removes surface stains & is enamel safe for daily use.

Colgate^® Max White Sparkle Diamonds Toothpaste shines your enamel for whiter teeth. The whitening toothpaste, which also gives you longer-lasting cooling vs regular fluoride toothpaste.

Whitening Toothpaste that deeply whitens with active oxygen molecules for 10X whiter teeth*.
*Stains caused by food & drink vs fluoride toothpaste after 3 days.

Toothpaste for sensitive teeth that helps to restore the natural whiteness of teeth

Whitening toothpaste with revolutionary deep oxygenated action for whiter teeth in 3 days*!

Whitening toothpaste that instantly* whitens your smile with colour-correcting technology

Whitening toothpaste with a clinically proven formula that removes up to 100% of surface stains

Whitening Toothpaste that deeply whitens with active oxygen molecules for 10X whiter teeth*.
*Stains caused by food & drink vs fluoride toothpaste after 3 days.

Toothpaste for sensitive teeth that repairs and protects protects your teeth from cavities, looks after gum health and freshens your breath

Whitening toothpaste that removes up to 100% of surface stains

Fluoride toothpaste for cavity protection, fresh breath and helping to keep teeth naturally white

Colgate^® Cool Stripe Toothpaste is clinically proven to strengthen teeth and gives you fresh breath. The fluoride toothpaste also helps to protect against cavities and leaves your mouth feeling clean and fresh.

Whitening toothpaste with a clinically proven formula that removes up to 100% of surface stains

The Colgate^® Advanced White Toothpaste with micro-cleaning crystals gently polishes and is clinically proven to effectively whiten*. And it does it in just 10 days. *Removes surface stains.