Colgate Gentle Gum Expert toothbrush is created with dental professionals with design features to fight gum bleeding*. It is equipped with bi-level tufting design to clean in between teeth. Its 6,000+ high density bristles** gently remove plaque along the gumline helping to maintain healthier gums, while providing 6x better reach for deep cleaning along the gumline^.

The Colgate Gentle Gum Expert toothbrush also comes with a soft rubber handle for an ergonomic grip, giving you comfortable control every time you brush your teeth.

- Dentists and Hygienists recommend replacing your toothbrush every 3 months or sooner if the bristles are frayed.

- Brush at least twice a day or as directed by a dentist or doctor.

- Use a Colgate toothpaste and toothbrush that is suitable for your oral needs. Add Colgate Plax mouthwash to your oral care routine for better results.

^{*caused by bacteria, vs. an ordinary flat trim toothbrush after 12 weeks of use}

^{**6,500-6,700 Bristles}

^{^vs. ordinary flat trim toothbrush}