The new Colgate® Total Deep Clean Gel Toothpaste with Active Prevention Plus is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action**, which provides long-lasting benefits against bacteria to help prevent 8 oral care problems before they start.
The gel toothpaste formula, with microparticles, gets between teeth and into hard-to-reach places to clean away hidden bacteria, providing 6x better stain removal^. Its gritty paste breaks down into a dense rich foam and provides an ultra-clean finish for those prone to bacteria buildup.
*by reducing plaque vs. regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath
**2x daily brushing with 4 weeks continued use
^for extrinsic stains only vs. regular toothpaste after 6 weeks twice daily use