Colgate® Total Active Prevention Toothpaste - Sensitivity + Gum Health

For those who are prone to sensitive teeth and gums, and want to prevent recurring oral problems

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Colgate® Total Active Prevention Toothpaste - Sensitivity + Gum Health

For those who are prone to sensitive teeth and gums, and want to prevent recurring oral problems

Benefits

Gum health

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Staining

Better Breath

Prevent Cavities

The new Colgate® Total Sensitivity + Gum Health Toothpaste with Active Prevention Plus is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action**, which provides long-lasting benefits against bacteria to help prevent 8 oral care problems before they start.
Our toothpaste formula provides 5x greater protection for sensitive teeth***. Fast-acting, our uniquely designed formula helps prevent tooth sensitivity after just 1 day⁺.
*by reducing plaque vs. regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath
**2x daily brushing with 4 weeks continued use
***vs. potassium-based toothpaste after 1 week of continuous use
⁺vs. regular anti-sensitivity toothpaste
^extrinsic stains

Inactive Ingredient(s)

Sorbitol, Water, Hydrated Silica, Glycerin, Sodium Methyl Cocoyl Taurate, Tetrasodium Pyrophosphate, Flavor, Cellulose Gum, Potassium Nitrate, Xanthan Gum, Stannous Fluoride, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, CI 77891, CI 73360.