Ann and Suzie smiling out loud; image used for introducing Colgate's best teeth whitening product
Optic White Purple Toothpaste
Optic White O2 Toothpaste
Optic White Toothpaste Series
#smileoutloud
Optic White O2 Toothpaste
Optic White O2 Toothpaste
Optic White Toothpaste Series
#smileoutloud
Solo shot of Colgate's Optic White O2 Toothpaste; image used for introducing Colgate's best teeth whitening product

Optic White® O2

FEEL THE POWER OF

OXYGENATED
WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN 3 DAYS*

 

Learn more

Optic White® O2

FEEL THE POWER OF

OXYGENATED WHITENING

Revolutionary whitening formula with active oxygen

WARMS^ & WHITENS TEETH IN
3 DAYS*

 

Learn more

4 types of Colgate's Optic White Toothpaste; exfoliating mineral,volcanic mineral,mint plus mineral and enzyme plus mineral

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK* WITH COLGATE® OPTIC WHITE® WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

Learn more

*When used as directed, for extrinsic stains only, vs non-whitening toothpaste. With continuous use. Results may vary. Learn more about different products under this range below.

Optic White®

Whitening Toothpaste Series

GET WHITER TEETH IN 1 WEEK*
WITH COLGATE® OPTIC WHITE®
WHITENING TOOTHPASTE.

This mineral-based whitening toothpaste safely exfoliates stains from teeth surface for a long-lasting radiant smile. It is also an anticavity fluoride toothpaste that is enamel safe.

 

Learn more

Colgate's best teeth whitening products which includes Whitening Pen and device

Optic White® O2

 

TEETH WHITENING KIT WITH

INDIGO LIGHT

Meet at-home whitening with the technology that professionals use. Experience the powerful oxygenated teeth whitening that is magnified by highly energetic indigo light to elevate your smile.

 

Learn more

Optic White® O2

 

TEETH WHITENING KIT WITH

INDIGO LIGHT

Meet at-home whitening with the technology that
professionals use. Experience the powerful oxygenated
teeth whitening that is magnified by highly energetic indigo
light to elevate your smile.

 

Learn more

Close-up of Colgate's Whitening Pen; image used for introducing Colgate's best teeth whitening product

Optic White® O2

TEETH WHITENING PEN

Transform your smile with quick and easy application for 3 shades whiter teeth while you sleep*

 

Learn more

Optic White® O2

 

TEETH WHITENING PEN

Transform your smile with quick and easy application
for 3 shades whiter teeth while you sleep*

 

Learn more

OUR NEXT-LEVEL

BEAUTY ROUTINE

Colgate's 3 steps Whitening Teeth Routine which includes Optic White O2 toothpaste, Optic White O2 pen and Whitening Device

OUR NEXT-LEVEL

BEAUTY ROUTINE

Whiten your smile using Optic White O2 in 3 steps

Start with our ultimate active oxygen whitening routine for
a radiantly white, bright smile in just 3 steps:

Toothpaste

Brush : Brush Daily with Optic White® O2 Toothpaste.

Pen

Click : Apply Whitening serum with pen.

Whitening Kit

Supercharge : Let Indigo light from the device enhance whitening for 10 minutes.

Suzie and Ann smiling confidently at the camera; image used for introducing Colgate's best teeth whitening product

SMILE

Smile out loud

Our Optic White® campaign where the brand experience is
told through the lens of the endorser’s personal story: How
they overcame different beauty stereotypes, learned to just
be unapologetically themselves, and smile their loudest,
most radiant smiles.

 

Read the story

Our Optic White® campaign where the brand experience is told through the lens of the endorser’s personal story: How they overcame different beauty stereotypes, learned to just be unapologetically themselves, and smile their loudest, most radiant smiles.

 

Read the story

THEY LOVED O2 WHITENING

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