The Beauty Hack That Lets You SHINE In An Instant

Inspired by Colour Science, where Purple and Yellow sit on
opposite end, their unique interaction results in a neutral white shade. The Colgate® Optic White® Purple whitening toothpaste harnesses this concept to colour-correct yellow tones^ in your teeth.

Coupled with the Micro-Polishing Crystals**, it helps to remove teeth surface stains for your radiant smile. Fret not, the formula is also enamel safe* and suitable for everyday use.

Make Colgate® Optic White® Purple Toothpaste an essential part of your daily regimen for quick fix to witenessing beauty hacks.

Get whiter teeth in 7 days* with Colgate® Optic White® Exfoliating Mineral Whitening Toothpaste. With whitening micro exfoliating minerals that help remove stains from teeth surface for a radiant smile*. It thoroughly cleans and safely whitens your teeth surface*, while providing anticavity protection. Now in a new look!

_{*Helps remove surface stains, with twice a day brushing}

Colgate® Plax Freshmint Mouthwash is an Alcohol-Free Mouthwash and it has 10 benefits in 1. The benefits consist of 12 hour protection, strengthen enamel, prevent cavities, reach hard to reach places, freshen breath, keep healthy gums, provide a cleaner mouth, kill bacteria by up to 99.9%*, prevent plaque build-up, and it reduce germs that cause gum problems.

_{*vs rinsing with ordinary mouthrinse without antibacterial agent}

Colgate® Cushion Clean Charcoal Soft Toothbrush has an unbelievably gently yet superior, thorough clean. Its 7 times* super dense fluffy thin bristles gently polish teeth and massage gums. The 3.5mm thin head also gives easy access to clean back teeth.

_{*Compared to Colagte Extra Clean Soft Toothbrush.}