FOR THAT UNSTOPPABLE CONFIDENCE!
Colgate Optic White®
FOR THAT UNSTOPPABLE CONFIDENCE!
Colgate Optic White®
Achieve a radiant smile with the Colgate Optic White® toothpaste range. Specifically designed for effective whitening and daily use without teeth sensitivity, Optic White® products offer a wide array of options to help you shine. Choose Colgate Optic White® to look your best and unlock the confidence of a bright, white smile!
Optic White® Purple Serum
Colgate’s first ever Purple Serum for a whitening boostᴼ anytime! Inspired by the colour theory, it instantly colour-corrects yellow tones*.
ᴼvs. brushing with Colgate non whitening toothpaste alone
*for temporary efficacy
Optic White® Purple Toothpaste
Instantly colour-corrects yellow tones^ on teeth and gives you whiter teeth in 7 days^^.
^for temporary efficacy
^^vs. regular toothpaste, when used as directed
Optic White® O2 Toothpaste
Introducing whitening like you've never experienced before^ with Colgate Optic White® O2 Toothpaste. Harnessing the power of Active Oxygen, millions of bubbles lighten stains on teeth from inside out.
^warming sensation as it whitens
Optic White® Purple Toothbrush
Specially designed to whiten teeth by removing surface stains with regular brushing. It has ultra-soft, wraparound bi-level bristles for better^ cleaning and comfort.
^vs. flat trimmed toothbrush
Optic White® Mouthwash
Colgate Optic White Mouthwash helps to instantly whitens your teeth after just one rinse*.
*for temporary efficacy
Explore Optic White products
- Toothpaste
- Mouthwash
- Toothbrush
- Specialty
NEW | Colgate's First Ever Optic White® Purple Serum
Experience superior colour-correction with our ultimate purple, inspired by the colour theory. Just Pump, Purple, Smile!
Whiter Teeth in 3 Days with Colgate Optic White® O2!
Feel the warmth of Active Oxygen Whitening and lighten the stains on teeth effectively — works not only on the surface, but from the inside out. #SmileOutLoud with whiter teeth!
Instantly Colour-Corrects Yellow Tones
Harnessing the concept of Colour Science, the Colgate Optic White® Purple Toothpaste colour-corrects yellow tones on your teeth for a brighter smile. Make it an essential part of your daily oral beauty regimen to shine in an instant.
Frequenty Asked Questions
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While Purple Toothpaste and Purple Serum both deliver whitening benefits, Purple Serum's highly potent purple formula delivers superior colour-correctionᴼ results in an instant.
ᴼvs. brushing with Colgate non whitening toothpaste alone
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For the first time, the whitening action doesn’t just stay on the surface of the teeth but also gently whitens teeth inside and out*. The revolutionary whitening formula of Colgate Optic White® O2 releases millions of Active Oxygen bubbles as you brush. Feel the difference as a warm and ultra-fine foaming sensation forms in your mouth as you brush - it means that it’s working!
*use as directed; 1 shade whiter in 3 days. Results may vary
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With the Optic White® FlexLight LED Kit, you get both the O2 Teeth Whitening Pen and the FlexLight LED Device so you can supercharge the whitening action for just 10 minutes* a day!
The power of Active Oxygen, enhanced by indigo light, works to gently whiten teeth inside and out, unlocking a radiantly white smile. This powerful whitening duo is also designed for no tooth sensitivity, so it is enamel safe for whitening with no worries. Reveal a brighter smile with whitening technology that professionals use.
*LED Device, when used as directed
