Images of people embracing our smile out loud and smile strong outlook

We believe in the power
and beauty of authentic smiles

We are committed to sharing authentic smiles and stories to inspire

optimism around the world.

Authenticity and Optimism

Choosing to be an optimist is a powerful choice – one that begins with looking inwards. Because only when we embrace who we really are do we begin to realize our power to create a future we can smile about.

Colgate Smile Strong campaign under Power of Smile

Smile Strong

Our brand campaign that showcases stories of real people who overcame seemingly insurmountable challenges through the sheer power of their optimism.

Smiling boy holding a Colgate toothbrush cardboard cutout

Everyone deserves a future they can smile about