Colgate® Maximum Cavity Protection
Colgate Maximum Cavity Protection Toothpaste with its refreshing formula boosted with Calcium Boost+ with Fluoride helps nourish^ teeth to make them stronger△ and fight against cavities.
Frequent consumption of sugary & processed food leads to weakening of enamel and loss of Calcium from the teeth. This process is called demineralization. To counter this process, the saliva in our mouths deposits natural Calcium onto the teeth via a continuous process called remineralization which is essentially how our teeth get nourished and strong.
△ vs. non-fluoride toothpaste
+helps add natural calcium from saliva; vs. non-fluoride toothpaste
^remineralization process of fluoride to keep teeth healthy
*the natural calcium from saliva
**vs. a toothpaste containing 1000 ppm fluoride
