The New Colgate Total Enamel Strength Toothpaste with Active Prevention Plus, is 3x more effective at fighting the root cause of Gum Problems, Plaque, Tartar, Sensitivity, Enamel Erosion, Stains, Bad Breath, and Cavities

Its Powerful, Patented, Preventative Technology is clinically proven to provide 24 hours antibacterial action**, that provides long lasting benefits against bacteria to help prevent 8 oral care problems before they start.

Its formula is boosted with Dual* Enamel Defense to fight sugar & food acids, the root causes of cavities & enamel erosion respectively. It actively remineralizes enamel to extend teeth's longevity and address early signs of damage.

Use Colgate Total toothpaste twice daily to actively prevent against oral care problems before they start.

^{* 2x daily brushing with 4 weeks continued use}

*** vs. non-antibacterial fluoride toothpaste