BIntroducing Colgate Total 12 Pro Gum Health. Its breakthrough formula has been clinically proven to promote gum health. Colgate Total provides 12 hour germ protection* for your whole family thanks to natural ingredients like zinc and arginine. Zinc helps to protect your family against germs by creating a mineral shield, and arginine aids in the delivery of zinc to the soft parts of the mouth.
It's a fluoride toothpaste that prevents cavities while also removing plaque. For a confident smile, it also revitalises your gums, strengthens enamel, reduces tartar, whitens, protects sensitive teeth, and freshens your breath. With this toothpaste, you can give your mouth the protection it needs to keep you smiling brightly all day!
*with 4 weeks continuous use