Worldwide Director, Flavors & Fragrances
Ms. Catalina Monroy is a Worldwide Director of the Colgate-Palmolive Company, providing global leadership to the team responsible for developing and recommending world-class flavors and fragrances that ensure the best tasting and smelling experience to the consumers. Her team supports Colgate’s Global Research & Development organization by developing and recommending flavors and fragrances for all Oral Care, Home Care and Personal Care Colgate-Palmolive brands. Catalina’s guidance and input to her teams has contributed to the launch of many successful products. As the flavor and fragrance group leader, Catalina has established strong partnerships with the Marketing, Consumer Insights and Product Development teams, facilitating a better understanding of the role of flavors and fragrances in Colgate-Palmolive products. Catalina joined Colgate in 2015, and brought bringing with her over 25 years of experience in the flavor industry, most recently with Firmenich. Since 2011, she worked as a Senior Flavorist for North America and Latin America Oral Care at the Firmenich U.S. affiliate in Plainsboro, NJ, where she strengthened her expertise in mint flavors and sensates for Toothpaste and Mouthwash applications and was the lead Flavorist providing flavor-creation support to Colgate. Catalina brings tremendous passion and dedication to her work while effectively adapting to diverse teams and cultures, enabling her to foster strong partnerships with key stakeholders. She enjoys mentoring junior flavorists and motivating them to walk the extra mile for success.