Colgate Max White Purple Serum

Our purple post-brush whitening booster has a dual-action formula for instant color correction* and long-lasting¹ whitening results!

Colgate Serum Liquid Campaign_Above the Fold

Colgate Max White Purple Serum

Our purple post-brush whitening booster has a dual-action formula for instant color correction* and long-lasting¹ whitening results!

Benefits

Whiter Teeth

Staining

Better Breath

Discover instantly radiant teeth* and more self-confidence with Colgate Optic White Purple Serum. Our purple post brush whitening booster features a dual-action formula for instant color correction* and long-lasting¹ whitening results!
Our purple serum, with color-correcting technology, instantly* whitens teeth with optical brighteners for a radiant smile and removes surface stains² with micro-polishing minerals to whiten teeth.
The formula, with clinically tested technology, works from the very first use for a radiant smile. As many as 8 out of 10 people noticed a boost in their tooth whiteness³.
And thanks to the refreshing mint and citrus flavor, you get wonderfully fresh breath! Furthermore, the serum is enamel safe and suitable for daily use.
*The immediate effect is temporary.
¹By removing surface stains with twice-daily brushing. Individual results may vary.
²With continuous use.
³After 14 days of continuous use, 76 subjects, UK consumer test 202

Inactive Ingredient(s)

Glycerin, Aqua, Hydrated Silica, PEG-12, Aroma, Potassium Hydroxide, Benzyl Alcohol, Mentha Viridis Leaf Oil, Menthol, Pinene, CI 17200, CI 42090.

What is the difference between this purple serum and toothpaste?

Toothpaste is intended for use twice a day because it contains fluoride, which offers protection against cavities. Colgate Optic White Purple Serum is intended as a booster to whiten your teeth immediately after brushing*.

How does the Colgate Optic White Purple Serum work?

It contains a dual-action formula for instant color correction* and long-lasting¹ whitening results. It does this by using the color purple to neutralize yellow, giving you amazing whitening results! And with micro-polishing minerals, it also removes surface stains².

Does the Optic White Purple Serum replace my toothpaste?

No, our Optic White Purple Serum does not replace toothpaste, because it contains no fluoride and offers no protection against cavities.

When and how often should I use the purple serum?

Use our purple serum after brushing your teeth. You can use it every day or whenever you need an extra whitening boost. Apply one pump to your toothbrush and then brush for two minutes. Spit out the excess serum and rinse your mouth thoroughly after each use.

Is the purple serum safe and suitable for daily use?

Our Colgate Optic White Purple Serum is safe for enamel with daily use and should not cause irritation.