Not only does Colgate Max White Optic contain optic brighteners for instant* whitening, but its fluoride formula also provides extra hygiene dental benefits like protection against cavities and strengthening tooth enamel.

_{*Effect is temporary.}

Whitening toothpaste can help to remove surface stains, but it won’t reach stains that lie below your tooth enamel. For a deeper teeth whitening treatment, speak to your dentist about bleaching or laser teeth whitening.

Teeth whitening for kids shouldn’t be considered until all their adult teeth are through and their tooth enamel has matured (usually about age 14). Around the age of 7, kids can use adult fluoride toothpaste, however, whitening toothpaste may cause sensitivity and shouldn’t be used until they’re older.