Colgate^® Optic White^®

Purple Serum - Teeth Whitening Booster

Overview
Ingredients
How to Use
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Product Overview

Colgate’s first ever Purple Serum for a whitening boost^O anytime! Inspired by the colour theory, the Optic White Purple Serum instantly colour-corrects yellow tones*.

^{*for temporary efficacy
^Ovs. brushing with Colgate non-whitening toothpaste alone}

Key Benefits

Teeth Whitening

Removes Surface Stains

Enamel Safe

A yellow and purple circle with a white intersecting area in the middle to demonstrate purple colour-correcting yellow

Superior colour correction^ with our ultimate purple

^{^vs non colour-correcting toothpaste based on lab test. Effect is temporary.}

A smiling young girl pumping Purple Serum onto her finger with the Optic White Purple Serum bottle

3 easy steps: Pump, Purple, Smile

A young girl showing off the Optic White Purple Serum bottle and her teeth, which has been applied with the purple serum

Safe for enamel^#

^#^{when used as directed.}

How to Use

Pump

1 pump per use. Wipe nozzle as needed.

Purple

For best results, apply with a toothbrush for 2 minutes.

Smile

Expel excess and rinse mouth. Get ready to smile!

Frequently Asked Questions

Is it safe for my teeth, and will it cause any irritation?

Optic White Purple Serum is enamel safe, and safe for daily use.

When should I use it?

It is recommended to use Optic White Purple Serum as an addition to your oral care routine for a whitening boost^O when needed. This product is not a replacement for toothpaste.

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Purple Serum - Teeth Whitening Booster

Product Overview