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Packshot of Optic White Purple Serum bottle & box

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An Optic White Purple Serum bottle leaning against its cap against a red and pink background, as purple serum drips from the pump

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Close-up of an Optic White Purple Serum bottle with purple serum dripping from the pump

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Frontal view of an Optic White Purple Serum bottle with purple serum dripping from the pump

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A yellow and purple circle with a white intersecting area in the middle to demonstrate purple colour-correcting yellow

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Close-up of an Optic White Purple Serum bottle pump with purple serum dripping from it

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A 3-step diagram to illustrate how to use the Optic White Purple Serum - Pump, Purple, Smile

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A smiling young girl pumping Purple Serum onto the head of a toothbrush

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A tilted Optic White Purple Serum bottle balancing on a red circular stand

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A young girl licking her radiant, white teeth

Colgate® Optic White® 

Purple Serum - Teeth Whitening Booster 

Buy Now

  • Overview
  • Ingredients
  • How to Use
  • Ratings & Reviews
  • Buy Now

Product Overview

Colgate’s first ever Purple Serum for a whitening boostO anytime! Inspired by the colour theory, the Optic White Purple Serum instantly colour-corrects yellow tones*.


*for temporary efficacy
Ovs. brushing with Colgate non-whitening toothpaste alone

Key Benefits

Teeth Whitening

Removes Surface Stains

Enamel Safe

A yellow and purple circle with a white intersecting area in the middle to demonstrate purple colour-correcting yellow

Superior colour correction^ with our ultimate purple

^vs non colour-correcting toothpaste based on lab test. Effect is temporary.

A smiling young girl pumping Purple Serum onto her finger with the Optic White Purple Serum bottle

3 easy steps: Pump, Purple, Smile

A young girl showing off the Optic White Purple Serum bottle and her teeth, which has been applied with the purple serum

Safe for enamel#

#when used as directed.

Cross-section of a citrus fruit

Refreshing mint and yuzu flavour

Tooth and shield icon to illustrate clinically tested

Clinically tested technology

Slick & smooth Optic White Purple Serum dispensed from a pump bottle

Slick & smooth serum texture

Ingredients

Learn More Information

How to Use

Optic White Purple Serum dispensed from a pump bottle

1

Pump

1 pump per use. Wipe nozzle as needed. 

Smiling lips with purple teeth, which has been applied with the Optic White Purple Serum

2

Purple

For best results, apply with a toothbrush for 2 minutes. 

Smiling lips with dazzling teeth

3

Smile

Expel excess and rinse mouth. Get ready to smile! 

How to Use

Frequently Asked Questions

Is it safe for my teeth, and will it cause any irritation?

Optic White Purple Serum is enamel safe, and safe for daily use.

When should I use it?

It is recommended to use Optic White Purple Serum as an addition to your oral care routine for a whitening boostO when needed. This product is not a replacement for toothpaste.

Ratings & Reviews

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