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Packshot of Optic White Purple Serum bottle & box
An Optic White Purple Serum bottle leaning against its cap against a red and pink background, as purple serum drips from the pump
Close-up of an Optic White Purple Serum bottle with purple serum dripping from the pump
Frontal view of an Optic White Purple Serum bottle with purple serum dripping from the pump
A yellow and purple circle with a white intersecting area in the middle to demonstrate purple colour-correcting yellow
Close-up of an Optic White Purple Serum bottle pump with purple serum dripping from it
A 3-step diagram to illustrate how to use the Optic White Purple Serum - Pump, Purple, Smile
A smiling young girl pumping Purple Serum onto the head of a toothbrush
A tilted Optic White Purple Serum bottle balancing on a red circular stand
A young girl licking her radiant, white teeth
Colgate® Optic White®
Purple Serum - Teeth Whitening Booster
Product Overview
Colgate’s first ever Purple Serum for a whitening boostO anytime! Inspired by the colour theory, the Optic White Purple Serum instantly colour-corrects yellow tones*.
*for temporary efficacy
Ovs. brushing with Colgate non-whitening toothpaste alone
Frequently Asked Questions
Is it safe for my teeth, and will it cause any irritation?
Optic White Purple Serum is enamel safe, and safe for daily use.
When should I use it?
It is recommended to use Optic White Purple Serum as an addition to your oral care routine for a whitening boostO when needed. This product is not a replacement for toothpaste.
