Brush your way to a naturally whiter smile and a healthier whole mouth clean** with our Colgate® 360° Optic White toothbrush. It has Stain Erasing Cups that work with your toothpaste to help effectively remove surface stains from teeth for a naturally whiter, brighter smile. It also has Polishing Spiral Bristles that help whiten teeth by polishing away surface stains and cleaning hard-to-reach areas, as well as a Cheek and Tongue Cleaner which comfortably removes odour-causing bacteria.

^{*whitens teeth in two ways}

^{**vs. brushing teeth alone with an ordinary flat-trim toothbrush}