Colgate Optic White Purple toothpaste instantly colour-corrects yellow tones^ on teeth and gives you whiter teeth in 7 days^^. Its Micro-Polishing Crystals** help to remove teeth surface stains so you can have a more radiant smile. It is also enamel safe# and safe for everyday use. So get ready to shine on every occasion by making the Colgate Purple toothpaste an essential part of your oral beauty regimen.

^{^for temporary efficacy}

^{^^vs. regular toothpaste, when used as directed}

^{**high clean silica}

^{#when used as directed}

How to Use

Step 1: Keep it on your beauty and groom corner.

Step 2: Use a pea-sized amount of toothpaste. For best results, use Colgate Purple toothpaste daily.

Step 3: Brush anytime you want to shine. Your #SmileGoal is achieved.

Reviews

1. I have been searching for a product like this, and Colgate has finally launched it! At this price with such effect I will say it is totally worth it. First time usage and I do see my teeth get whiter a little … will continue to use it! - Ciahuelim

2. Who would have thought of a toothpaste in purple colour 💜 but could actually help in whitening the teeth? Don’t get scared due to the purple colour. The toothpaste really does wonders in whitening the teeth but also strengthening my teeth as I feel less irritated when taking cold drinks or food. I love the minty taste which is not too strong but gives me a mild sensation which I personally love. - Jasmine.jb

3. After 3 days of use, I can see that I have a radiant smile and my teeth look so white! Colgate Optic White Purple is also very gentle to my gums. I’m a heavy coffee drinker but after using Colgate Optic White Purple, it really does help colour-correct and enhance my teeth brighter… - Zaim94