FLUORIDE
Fluoride plays a vital role in oral healthcare...
TEETH WHITENING
Who does not want whiter and brighter teeth? Thanks to the many teeth-whitening products available today...
The new Colgate® Total Sensitivity + Gum Health Toothpaste with Active Prevention Plus is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action**, which provides long-lasting benefits against bacteria to help prevent 8 oral care problems before they start.
Our toothpaste formula provides 5x greater protection for sensitive teeth***. Fast-acting, our uniquely designed formula helps prevent tooth sensitivity after just 1 day*.
*by reducing plaque vs. regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath
**2x daily brushing with 4 weeks continued use
***vs. potassium-based toothpaste after 1 week of continuous use
*vs. regular anti-sensitivity toothpaste
^extrinsic stains
Use Colgate® Total Toothpaste twice daily to actively prevent against oral care problems before they start.
Step 1: Use Colgate® Total Toothpaste with Colgate® Gentle Gum Care Toothbrush to brush your teeth for 2 minutes.
Step 2: Use Colgate® Plax Mouthwash to rinse your mouth for 30 seconds.