Colgate® Total Sensitivity + Gum Health Toothpaste

For those who are prone to sensitive teeth and gums, and want to prevent recurring oral problems.

Colgate Total TP Campaign_Above the Fold

Colgate® Total Sensitivity + Gum Health Toothpaste

For those who are prone to sensitive teeth and gums, and want to prevent recurring oral problems.

Benefits

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Staining

Better Breath

The new Colgate® Total Sensitivity + Gum Health Toothpaste with Active Prevention Plus is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action**, which provides long-lasting benefits against bacteria to help prevent 8 oral care problems before they start.
Our toothpaste formula provides 5x greater protection for sensitive teeth***. Fast-acting, our uniquely designed formula helps prevent tooth sensitivity after just 1 day*.
*by reducing plaque vs. regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath
**2x daily brushing with 4 weeks continued use
***vs. potassium-based toothpaste after 1 week of continuous use
*vs. regular anti-sensitivity toothpaste
^extrinsic stains
Key Benefits
- Gum problems prevention
- Plaque reduction
- Tartar reduction
- Sensitivity reduction
- Enamel erosion prevention
- Stain removal^
- Fresh breath
- Anti-cavity

3x more effective at fighting a root cause*

Long-lasting prevention against bacteria

5x greater protection for sensitive teeth***

Is the new Colgate® Total as good as the old one?

The new Colgate® Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride. The presence of the bioactive stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel erosion prevention, gum problems prevention and anti-cavity benefits as well. The technology allows for more unique brushing experiences across the new Colgate® Total portfolio, as the main sensorial levers have been customised to each variant.

Does the new Colgate® Total still provide 12-hour protection?

Yes, in fact, the new Colgate® Total Active Prevention provides 24-hour antibacterial protection for your whole mouth - teeth, tongue, cheeks, and gums, with twice daily brushing after 4 weeks of continuous use.

How to use Colgate® Total to prevent oral care issues?

Use Colgate® Total Toothpaste twice daily to actively prevent against oral care problems before they start.
Step 1: Use Colgate® Total Toothpaste with Colgate® Gentle Gum Care Toothbrush to brush your teeth for 2 minutes.
Step 2: Use Colgate® Plax Mouthwash to rinse your mouth for 30 seconds.