I received the new Colgate Max White Optic toothpaste from Home Tester Club for testing & review. Only need a small amount of toothpaste to clean teeth properly, with just one brushing i can see and feel the cleanliness and easily the surface of teeth is clean and extremely smooth. Max White provides a good shine on the first day of use, has a pleasant flavor and also leaves breath fresh. For me this toothpaste keeps my teeth clean and shiny for longer. I've been using it for twoo weeks and gradually my teeth are a little whiter and shinning. Colgate has outdone itself with this toothpaste. It is excellent and I recommend it. Thank you!

I have slight discolouration to my teeth and after first use the toothpaste does give a brighter/slightly whiter appearance. Mouth certainly felt fresher and it caused no sensitivity to my teeth. My only complaints are any of the blue pieces need a good rinse away from basins as are quite stubborn - if it wasn't for the price I would choice to purchase this on a regular basis. It is a shame with the difficulties of the dentistry industry and getting appointments that the decent toothpastes are such high cost when they could actually aid reducing dental appointments. Despite that, I do recommend it and will purchase when on offer.

Colgate Max White Optic toothpaste claims to remove up to 100% of surface stains on teeth. However, its whitening effect is presumably mostly optical, counteracting the yellowness of stained teeth by utilising a blue dye in the product, rather than actually removing the stains. I didn’t notice any difference in the whiteness of my teeth at all, in fact, all I really noticed was how it stained my toothbrush blue! On the plus side, it left my teeth feeling clean and tasted nice. For this reason, it gets three stars.

I recently tried this whitening toothpaste and overall I’m quite satisfied with the results. After using it consistently for a couple of weeks i noticed my teeth looking visibly brighter and cleaner. It does a good job removing everyday stains. The taste is fresh but not too strong which makes it pleasant for use twice a day. I also like it leaves my mouth feeling cleaner for a long time. Unlike some whitening products, it didn’t cause any noticeable sensitivity, which is a big plus. However the whitening effect is gradual rather than instant, so it requires some patience and regular use. Overall it’s reliable toothpaste that combines good cleaning power with gentle whitening.

I was pleased to test Colgate Max White Optic Teeth Whitening Toothpaste, as I do feel conscious that my teeth are not as white as they could be. The taste is minty and fresh, but not too strong and overpowering. Immediately after the first use, my teeth felt clean and refreshed, and did look brighter. The improvement after several days was even more noticeable, and I hope that continued use will maintain this. It's enamel safe for daily use too.

The toothpaste itself does the job of keeping your teeth clean and maintaining them being white. Although I wouldn’t say that it makes them whiter. The taste is on par with other toothpaste. The part I didn’t like was the bright blue paste, it seems to get everywhere which is annoying when you are in a rush. I’d recommend as an every day toothpaste although didn’t think it made much difference to them being white and didn’t like the colour.

I really liked the toothpaste. The taste is great, the consistency is good as can be and the freshness it leaves behind makes you feel you have a clean mouth - some toothpastes don’t do that. An improvement I would make is the colour of the toothpaste. Multiple times I’d brushed my teeth and left the house (I’d looked in the mirror and all was good) then throughout the day randomly I had blue stains at the corners of my mouth, I’m guessing from saliva forming but I did notice it twice despite rinsing with mouthwash and I also found the same with my toothbrush - it looked completely clean after rinsing but an hour later there was a big blue ring on my sink. I would buy this toothpaste again as I loved the taste and freshness, but I’m not keen on the staining colour so I don’t think I could recommend it to a friend as they might have the same embarrassing issue with the staining.

Good product, I enjoyed the taste and feel It cleans your teeth well. It has particles in but these don’t make it feel gritty or have an odd texture like I’ve had with other types of toothpaste. Not sure on the whitening factor, possibly a little whiter. I find the suds/foam leave bits in the sink that are annoying to clean off, running the tap isn’t enough and will need to be wiped away.