Treat yourself to an instantly* whiter smile when you brush with Colgate® Max White Optic Whitening Toothpaste. This teeth whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile. With its optic brighteners, it gives you a powerful, instant whitening effect*. The whitening toothpaste also helps to keep your enamel strong and gums healthy**, so you know you're protected. Enjoy a more confident, super bright smile when you use this teeth whitening toothpaste.
*Effect is temporary.
**Helps to reduce plaque with regular brushing.