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toothpaste colgate total whitening

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Colgate® Total Original

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Colgate® Max White Ultra Freshness Pearls

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Colgate® Total 12 dentist recommended #1

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Colgate® Total 12 evolution

Colgate® Total 12 Nurdle

Colgate® Total 12 Unique dual zinc

Colgate® Total Whitening Toothpaste

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  • Overview
  • Ingredients
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Product Overview

Keep your bright smile protected with Colgate Total Whitening Toothpaste. Our toothpaste gives you stronger* 24-hour bacterial defence that offers superior* bacterial reduction on your teeth, tongue cheeks and gums. With unique dual zinc antibacterial technology, our toothpaste also gives you long-lasting* protection and 8 brilliant benefits for complete protection. And because it effectively removes surface stains, it helps to keep your bright smile naturally white.

Colgate, #1 Dentist Recommended Brand1
1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
*Superior bacterial reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.

Key Benefits

Cavities

Plaque

Gums

Enamel

Tartar

Sensitivity

Whitening

Fresh Breath

Benefit 1 Colgate Total Whitening
Benefit 2 Colgate Total Whitening
Benefit 3 Colgate Total Whitening

  • Frequently Asked Questions

    Why is it important to keep plaque bacteria under control?

    Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.

    Why is Colgate Total different?Why is Colgate Total different?

    Colgate Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. The results of these clinical studies show how Colgate Total offers superior plaque control when you brush with it 2 twice a day.

    *Continued use 2x/day after 6 months.

    How does the Colgate Total formula work?How does the Colgate Total formula work?

    The Colgate Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.

    *Continued use 2x/day after 6 months.

Ingredients

  • Active Ingredients

    Sodium Fluoride
    Total Fluoride content: 1450 ppm

  • Inactive Ingredients

    Glycerin

    Aqua

    Hydrated Silica

    Sodium Lauryl Sulfate

    Arginine

    Aroma

    Calcium Pyrophosphate

    Cellulose Gum

    Zinc Oxide

    Benzyl Alcohol

    Poloxamer 407

    Zinc Citrate

    Tetrasodium Pyrophosphate

    Cocamidopropyl Betaine

    Xanthan Gum

    Sodium Fluoride

    Sodium Saccharin

    Phosphoric Acid

    Sucralose

    CI 74160

How to Use

Brush thoroughly at least twice a day

Brush thoroughly at least twice a day

Brush thoroughly at least twice a day or as directed by a dental professional. Not for use by childen under 7 years old.

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