Colgate Total

Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Buy Now

Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Name: Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste
Brand: colgate

Teeth whitening toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

Colgate Total TP Campaign_Above the Fold

Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Teeth whitening toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

Benefits

Gum health

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Staining

Better Breath

Prevent Cavities

"Upgrade to the toothpaste that fights a root cause¹ to help stop oral health problems before they start. Introducing Colgate Total Active Prevention + Advanced Whitening. Our teeth whitening toothpaste has a new formula and has been scientifically designed for active prevention to help keep your smile as healthy tomorrow as it is today. It’s 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². Not only is our whitening toothpaste clinically proven, it’s also created with a higher concentration of scrubbing particles, specifically formulated for 6X better⁴ surface stain removal³! Give your smile great protection to help prevent future oral health problems.
¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.
²With 2x daily brushing after 4 weeks continued use.
³Vs Colgate Total Original Toothpaste.
⁴After 6 weeks use vs fluoride toothpaste."

3x more effective¹ at fighting a root cause of many oral health problems

24 hour antibacterial² protection

#1 Brand recommended by dentists*
*Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com

Inactive Ingredient(s)

Hydrated Silica, Aqua, Glycerin, Sorbitol, Calcium Pyrophosphate, Sodium Lauryl Sulfate, Aroma, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Stannous Fluoride, Sodium Saccharin, Xanthan Gum, Cocamidopropyl Betaine, Sodium Fluoride, Anethole, Benzyl Alcohol, Beta-Caryophyllene, Carvone, Cinnamal, Limonene, Mentha Piperita Oil, Mentha Viridis Leaf Oil, Menthol. Contains: Stannous Fluoride and Sodium Fluoride Total Fluoride content: 1450 ppm

How is the new formula different from the old one?

The new Colgate Total patented² formula makes sure the antibacterial ingredient stays active and provides 24-hour³ high efficacy to fight plaque bacteria - a root cause of many common oral health problems. And because of our relentless focus on preventative science - we've tested over 900 formulas and completed 100 clinical studies¹ along the way! It’s clinically proven to provide superior bacteria reduction on multiple areas of your mouth⁴:
Teeth
Tongue
Cheeks
Gums
Saliva
Colgate Total is also the #1 brand recommended by dentists in the UK for Gum Problems and Plaque Control⁵.
¹On former and current formulas of Colgate Total globally
²US Patented.
³With 2x daily brushing after 4 weeks continued use
⁴After 4 weeks twice daily use vs non-antibacterial fluoride toothpaste
⁵UK, 2023 Dentist Survey.

Can I get even stronger protection, faster?

Absolutely! When you use our Colgate Total toothpaste, toothbrush and mouthwash together, it’s up to 15X more effective at fighting a root cause of many common oral care issues¹ in just 1 week with continued use. Also, 100% of people who used all three together had improved mouth protection in just 3 weeks² and reduced risk of many common oral health problems such as gum problems or cavities.

¹Bacterial plaque reduction by using together Total toothpaste, toothbrush, mouthwash vs. fluoride toothpaste and ordinary flat-trim manual toothbrush. (with 1 week continued use)
²Reductions in plaque and gum problems vs baseline in a clinical study using the 3 products together.

How is Total toothpaste different from others?

Many toothpaste formulas use stannous fluoride to fight bacteria, but not all of them are engineered equally. Stannous fluoride is powerful but it can break down quickly, which means the toothpaste becomes less effective over time. Our Colgate Total, with its patented technology, contains an ingredient that stabilises stannous fluoride to offer improved protection against bacteria, the root cause of many common oral health issues.

What's the difference between Total Active Prevention and Active Prevention + toothpaste?

Our Colgate Total Active Prevention toothpastes are designed for daily prevention from a range of oral health problems and our Total Active Prevention+ toothpastes are for more specialised prevention. Our Total Active Prevention+ is perfect to help prevent specific conditions or take care of a particular area of concern. For example, our Total Active Prevention+ Enamel Strength toothpaste that helps to strengthen and re-harden your enamel while helping to protect from tooth enamel acid erosion. Explore our Total Active Prevention+ range to for specific oral care needs you may have.

Related Products

Colgate Total Active Prevention Original Toothpaste

Toothpaste to prevent many common oral health problems before they start and fight the root causes*

Buy Now

Learn More

Colgate Total Active Prevention + Enamel Strength Toothpaste

Enamel toothpaste to prevent many common oral health problems before they start and fight the root causes*

Buy Now

Learn More

Colgate Plax Soft Mint Mouthwash Alcohol Free

Fresh breath mouthwash for a deeper clean vs brushing alone* and antibacterial protection**

Buy Now

Learn More

Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste

Toothpaste that's 3X more effective¹ at fighting a root cause of many oral health problems

Buy Now

Learn More

Discover your smile’s perfect match

Explore our wide range of oral health solutions tailored to meet your smile goals. Use our tool and find your perfect match!

Find your match

Oral Health Topics

Dental professional showing dentures to a kid

The Basics About Dental Fillings

Fillings are common in dental care. Understand the basics of fillings and what to expect during the procedure.

a dentist showing an x-ray to the patient

Tooth Decay Treatment

What Does a Cavity Feel Like?

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

33 reviews with 5 stars.

20 reviews with 4 stars.

3 reviews with 3 stars.

1 review with 2 stars.

1 review with 1 star.

Overall Rating

4.4

51 out of 58 (88%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Filter Reviews

1 to 8 of 58 Reviews

1 – 8 of 58 Reviews

BenH4

Received Free Product

Age45 to 54

5 out of 5 stars.

Great toothpaste!

BenH4

Received Free Product

a year ago

I really liked everything about this toothpaste. It foams well, has a great texture, tastes great and you only need a small amount to leave your mouth feeling fresh for hours. I am confident that it would help remove minor stains and discolouring but like most whitening toothpastes I doubt very much that anyone would find a dramatic change to the colour of their teeth by using this product alone. That said I would still highly recommend it and fully intend to use it again in future.

Yes, I recommend this product.

Customer review from Home Tester Club

Lianat07102

Received Free Product

Age25 to 34

5 out of 5 stars.

Colgate Total Advanced Whitening

Lianat07102

Received Free Product

a year ago

I've been using Colgate Total Advanced Whitening Toothpaste for two weeks now, and I can really see a noticeable difference in the brightness of my teeth. The toothpaste not only provides a refreshing clean but also has a subtle whitening effect that works over time. My teeth feel smoother and look noticeably whiter, which is exactly what I was hoping for. The minty flavor leaves my mouth feeling fresh for hours, and I appreciate the added protection it provides against plaque buildup and cavities. I highly recommend it to anyone looking for a toothpaste that delivers on both cleanliness and whitening.

Yes, I recommend this product.

Customer review from Home Tester Club

Kath10

Received Free Product

Age55 to 64

5 out of 5 stars.

Colgate Total

Kath10

Received Free Product

a year ago

Well were should i start . Colgate is a brand that everyone knows . The taste and smell are amazing and the texture i find a little thicker than normal which feels good on my teeth and in my mouth . Also it seems to last longer than other toothpastes . So i am very likely to buy the toothpaste

Yes, I recommend this product.

Customer review from Home Tester Club

pippo238

Received Free Product

Age35 to 44

5 out of 5 stars.

Love it!

pippo238

Received Free Product

a year ago

I absolutely love Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste! It keeps my teeth feeling clean and fresh all day, and I've noticed a big difference in how white they look. The minty taste is just right not too strongand it leaves my mouth feeling refreshed every time I brush

Yes, I recommend this product.

Customer review from Home Tester Club

AndyN3

Received Free Product

Age35 to 44

4 out of 5 stars.

Good product and tastes nice.

AndyN3

Received Free Product

a year ago

Toothpaste does what it says on the label. I have noticed a considerable difference in the brightness of my teeth. The toothpaste tastes nice too (not always the case with this kinda toothpaste). Will carry on using it and maintaining the bright smile and yea I would highly recommend it.

Yes, I recommend this product.

Customer review from Home Tester Club

Deanna9

Received Free Product

Age25 to 34

5 out of 5 stars.

Fresh and clean

Deanna9

Received Free Product

a year ago

I don’t usually like mint toothpastes but this Colgate one was not to strong, my teeth feel clean smooth fresh and knowing they are protected for 24 hours is a bonus. I would definitely recommend to others when they asked about toothpastes!

Yes, I recommend this product.

Customer review from Home Tester Club

w1se9

Received Free Product

Age35 to 44

5 out of 5 stars.

Excellent product

w1se9

Received Free Product

a year ago

I liked this toothpaste. The composition is generally good. Despite the fact that the taste is weak, the paste freshens breath after eating. I would also like to note that the paste practically does not foam. Suitable for sensitive teeth.

Yes, I recommend this product.

Customer review from Home Tester Club

buttonose9

Received Free Product

Age25 to 34

5 out of 5 stars.

toothpaste

buttonose9

Received Free Product

a year ago

Highly recommend this product, worked well for myself and my partner. We both noticed a difference with our teeth and the toothpaste wasnt overpowering. Will be buying this product and using it as are regular toothpaste.

Yes, I recommend this product.

Customer review from Home Tester Club

1 – 8 of 58 Reviews

Next Reviews

BY NEED

By Category

By Brand

Top-rated products

BY LIFE STAGE

History & Purpose

Science & Innovation

Oral Health Commitment

BY NEED

By Category

By Brand

Top-rated products

BY LIFE STAGE

History & Purpose

Science & Innovation

Oral Health Commitment

Colgate Total

Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Colgate Total

Colgate Total Active Prevention + Advanced Teeth Whitening Toothpaste

Benefits

Discover your smile’s perfect match

Ratings and Reviews

Reviews

Rating Snapshot

Overall Rating

Review this Product

Filter Reviews

Great toothpaste!

Colgate Total Advanced Whitening

Colgate Total

Love it!

Good product and tastes nice.

Fresh and clean

Excellent product

toothpaste