Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.

*After 3 weeks continued use, stains caused by food and drinks

Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula

Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks

Colgate Kids 0% Artificial Toothpaste is specially made for children ages 3–5. Enriched with arginine and free from gluten and sugar, its delightful fruity orange flavor makes brushing safe, gentle, and fun for developing smiles.

Colgate^® Kids Minions Toothpaste with Cavity & Enamel Protection is specially made for kids 6 and up! This sugar-free, clinically proven formula features a fun mild mint flavor to make brushing a delight.

Colgate Kids Barbie & Batman Power Toothbrush delivers gentle cleaning with a small vibrating head and extra soft bristles—plus a fun theme kids love

The Barbie Junior Extra Soft Toothbrush with extra soft, multilevel bristles is perfect for cleaning young children's milk and cutting permanent teeth.

Colgate Sensitive Pro-Relief Instant Xtreme Temperatures Toothpaste features Pro-Argin technology for immediate* and effective action against teeth sensitivity discomfort. With regular use, it builds a long-lasting barrier that acts like a protective shield against sensitivity.

*For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief.

Colgate Sensitive Pro-Relief Gentle Whitening Toothpaste features Pro-Argin technology, which not only provides instant and lasting relief* but also helps restore your teeth's natural whiteness, giving you a healthier, brighter smile.
*For instant relief, apply directly to the sensitive tooth with fingertip and gently massage for 1 minute. Brush twice daily and use regularly for lasting sensitivity relief.