Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.

*Use as directed for surface stains only

**After 2 weeks of twice daily use

Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.

*With regular twice-daily brushing

**Stains caused by food and drinks

Powered by professional whitening ingredients, Colgate Optic White Expert Toothpaste clinically proven to reverse years of yellowing* caused by food and drinks.Get visibily whiter teeth in just 5 days**, all while keeping your enamel safe.

*Stains caused by food & drink, with daily use

**Use as directed

Colgate® Optic White® Purple Reveal Toothpaste features advanced purple color-correcting technology that visibly whitens your teeth by instantly correcting yellow tones**. Clinically proven to remove up to 100% of surface stains*, it delivers impressive whitening results you can trust.

*Clinically proven to remove up to 100% surface stains after 2 weeks of use

**Effect is temporary, effective for stains caused by food & drink

Love your coffee breaks, tea time, or daily smokes without worrying about stains. Colgate Optic White Toothpaste for Coffee, Tea & Tobacco Lovers is specially formulated to remove up to 5x** more surface stains, helping restore your natural white smile. Clinically and scientifically proven, it fights deep-set stains caused by tannins while delivering long-lasting freshness—so you can enjoy your favorites without sacrifice.

*after 2 weeks of use

**than a regular fluoride toothpaste, after 1 week of twice daily use