Whitening Products
14 results
Colgate Optic White Overnight Whitening Pen
Whiten while you sleep with the Colgate® Optic White® Overnight Whitening Serum. This product not only visibly whitens teeth in as little as one week but also reverses 15 years of stains while you sleep*. Designed for effortless nightly use, its new and improved precision brush delivers a thin, quick-drying layer of hydrogen peroxide gel that remains on your teeth overnight—leaving your teeth whiter and fresh the next day.
*After 3 weeks continued use, stains caused by food and drinks
Charcoal Medium Toothbrush
The Colgate® 360° Charcoal Medium Toothbrush features charcoal-infused tapered bristles*, effectively supporting deep cleaning and brightening your smile by removing surface stains.
Colgate® Optic White® Sparkling White Toothpaste
Get ready to sparkle with Colgate Optic White Sparkling White Toothpaste. Its advanced formula is designed to remove up to 100% of surface stains**, while remaining gentle on enamel. Infused with highly effective polishing micro-particles, it helps deliver noticeably whiter teeth in just one week*.
*Use as directed for surface stains only
**After 2 weeks of twice daily use
Colgate® Optic White® Oxygen Toothpaste
Infused with millions of active oxygen molecules from the very first brush, Colgate Optic White Oxygen Toothpaste deeply whitens teeth from the inside out, giving you a noticeably radiant smile. Its unique formula lifts stains below the enamel surface and delivers results in just 3 days*, all while protecting your enamel.
*With regular twice-daily brushing
**Stains caused by food and drinks
Colgate® Optic White® Expert Toothpaste
Powered by professional whitening ingredients, Colgate Optic White Expert Toothpaste clinically proven to reverse years of yellowing* caused by food and drinks.Get visibily whiter teeth in just 5 days**, all while keeping your enamel safe.
*Stains caused by food & drink, with daily use
**Use as directed
Colgate® Optic White® Purple Reveal Toothpaste
Colgate® Optic White® Purple Reveal Toothpaste features advanced purple color-correcting technology that visibly whitens your teeth by instantly correcting yellow tones**. Clinically proven to remove up to 100% of surface stains*, it delivers impressive whitening results you can trust.
*Clinically proven to remove up to 100% surface stains after 2 weeks of use
**Effect is temporary, effective for stains caused by food & drink
Colgate® Optic White® Toothpaste For Coffee, Tea & Tobacco Users
Love your coffee breaks, tea time, or daily smokes without worrying about stains. Colgate Optic White Toothpaste for Coffee, Tea & Tobacco Lovers is specially formulated to remove up to 5x** more surface stains, helping restore your natural white smile. Clinically and scientifically proven, it fights deep-set stains caused by tannins while delivering long-lasting freshness—so you can enjoy your favorites without sacrifice.
*after 2 weeks of use
**than a regular fluoride toothpaste, after 1 week of twice daily use
Colgate Total® Active Protection Advanced Whitening Pump Toothpaste
The new Colgate Total® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.
Colgate Total® Active Protection Advanced Whitening Toothpaste
The new Colgate Total® Active Protection Advanced Whitening Toothpaste formula contains rich, dense foam and high-cleaning microparticles, helping restore the natural whiteness of teeth by removing surface stains. The blue paste breaks down into a thick, rich foam for effective cleaning and helps protect from new surface stains. It helps prevent problems before they start, while providing 12 Hour Whole Mouth Protection¹ and long-lasting benefits against many oral care issues.
Colgate Optic White Purple Serum, Instant Teeth Whitening Booster
Colgate Optic White Purple Serum for Instant Teeth Whitening. Dual-action formula for instant^ colour correction and lasting* teeth whitening results.
*By removing surface stains with twice daily brushing. Individual results may vary.
^For temporary efficacy.
Colgate Total® Plaque Pro-Release Whitening Toothpaste
Colgate Total Plaque Pro-Release Whitening Toothpaste is formulated to help reduce the harmful effects of plaque, the root cause of common oral health problems.
This fluoride toothpaste goes deep to release 3X more plaque along the gumline* with its Precision Foam Cleansing Technology. It not only helps remove gum-harming plaque but also provides 24-hour whole mouth protection**.
Clinically proven and developed with dental experts, this toothpaste helps restore your teeth's natural whiteness by dissolving and lifting away surface stains.
Colgate Optic White Mouthwash
Colgate Optic White Whitening Mouthwash instantly brightens your smile with Optic Brighteners™ for a visibly whiter look**, while providing long-lasting stain protection*—all in a refreshing, alcohol-free formula
Instant Whitening Toothpaste
Colgate® Optic White® Instant Whitening Toothpaste features optic brighteners for instant whitening effect**. It's clinically proven to remove 100% of surface stains* within two weeks of twice-daily use.
* After 2 weeks of twice daily use.
**Effect is temporary
Colgate® Optic White® Charcoal Toothpaste
The Colgate Optic White Charcoal Toothpaste is formulated with activated charcoal and gentle mineral micro-particles to help scrub away surface stains**. Clinically proven to deeply clean, it removes up to 100% of surface stains*, ensuring your teeth regain their natural whiteness. Safe for enamel and perfect for daily use, this toothpaste gives you a whiter, fresher smile with every brush
*After 2 weeks of twice daily use
**Use as directed for surface stains only
