Colgate Total

Colgate® Total Active Prevention Toothpaste - Breath Health

For those who want to prevent malodour and overnight bad breath for long-lasting fresh breath.

Colgate Total TP Campaign_Above the Fold

Colgate® Total Active Prevention Toothpaste - Breath Health

For those who want to prevent malodour and overnight bad breath for long-lasting fresh breath.

Benefits

Better Breath

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Prevent Cavities

Staining

The new Colgate® Total Breath Health Toothpaste with Active Prevention Plus is 3x more effective at fighting a root cause* of top oral issues such as Gum Problems, Plaque, Tartar, Sensitivity, Bad Breath, and Cavities. Its Powerful, Patented, Preventative Technology is clinically proven to provide 24-hour antibacterial action**, which provides long-lasting benefits against bacteria to help prevent 8 oral care problems before they start.

Prevent bad breath¹ with this toothpaste that is designed to clean away plaque that causes mouth odour, keeping your breath fresher. 85% of users in a clinical study achieved more pleasant breath¹ with the Colgate® Total Breath Health Toothpaste.

^{*by reducing plaque vs. regular toothpaste after 3 months of twice daily use. Plaque is the root cause of cavity, gum problems, bad breath}

^{**2x daily brushing with 4 weeks continued use}

^{¹after 3 weeks twice daily use}

^{^extrinsic stains}

3x more effective at fighting a root cause*

Long-lasting prevention against bacteria

85% achieved more pleasant breath¹

Inactive Ingredient(s)

Sorbitol, Water, Hydrated Silica, Glycerin, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium Nitrate, Xanthan Gum, Stannous Fluoride, Sodium Saccharin, Cocamidopropyl Betaine, Sodium Fluoride, CI 77891, CI 74260, CI 77492.

Is the new Colgate® Total as good as the old one?

The new Colgate® Total formula delivers the key benefits that were associated with the previous formula thanks to the power of the new antibacterial active ingredient stannous fluoride. The presence of the bioactive stannous fluoride ensures a powerful antibacterial effect, providing benefits related to plaque reduction, fresh breath, tartar reduction, sensitivity reduction, enamel erosion prevention, gum problems prevention and anti-cavity benefits as well. The technology allows for more unique brushing experiences across the new Colgate® Total portfolio, as the main sensorial levers have been customised to each variant.

Does the new Colgate® Total still provide 12-hour protection?

Yes, in fact, the new Colgate® Total Active Prevention provides 24-hour antibacterial protection for your whole mouth - teeth, tongue, cheeks, and gums, with twice daily brushing after 4 weeks of continuous use.

How to use Colgate® Total to prevent oral care issues?

Use Colgate® Total Toothpaste twice daily to actively prevent against oral care problems before they start.

Step 1: Use Colgate® Total Toothpaste with Colgate® Gentle Gum Care Toothbrush to brush your teeth for 2 minutes.

Step 2: Use Colgate® Plax Mouthwash to rinse your mouth for 30 seconds.