Smile First

Find the courage to share your smile

Smile First

Find the courage to share your smile

What Does It Look Like to Smile First?

It takes bravery to be the first one to smile during a tense situation. So, be the person to smile first and change someone’s day.

The Magic of the First Smile

For over 145 years, we’ve given people the confidence to show off their smiles. And in that time, we’ve seen the impact a smile can have, from breaking down barriers to building up relationships. Now, we’re inspiring people to turn that confidence into courage, and smile first.

Discover Your Brightest Smile With Colgate

Colgate Total

Colgate Total® multi-benefit toothpaste protects your mouth’s surfaces

Our unique formula fights bacteria, prevents cavities and gingivitis, provides tartar control and strong enamel, whitens teeth, keeps breath fresh, and provides long-lasting sensitivity relief with continued use.

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