Dazzle with a whiter smile when you brush with Colgate Max White One Toothpaste. This whitening toothpaste has a clinically proven formula that removes up to 100% of surface stains, leaving you with a brilliant smile. With its whitening accelerators, this teeth whitening toothpaste helps you to get 1 shade whiter teeth in just one week! The whitening toothpaste also helps to keep your enamel strong and gums healthy*, so you know you're protected. Enjoy a more confident, bright smile when you use this teeth whitening toothpaste. Helps to reduce plaque with regular brushing.