Why is it important to keep plaque bacteria under control?
Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.
Why is Colgate Total different?
Colgate Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection.
*Continued use 2x/day after 6 months.
How does the Colgate Total formula work?
The Colgate Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.
*Continued use 2x/day after 6 months.