Colgate Total

Colgate Total Advanced Gum Care Toothpaste

Colgate Total

Colgate Total Advanced Gum Care Toothpaste

Gum Care & Sensitivity toothpaste fights bacterial plaque 3x more effectively** to protect sensitive areas of your teeth and helps prevent gum problems

Colgate Total TP Campaign_Above the Fold

Colgate Total

Colgate Total Advanced Gum Care Toothpaste

Gum Care & Sensitivity toothpaste fights bacterial plaque 3x more effectively** to protect sensitive areas of your teeth and helps prevent gum problems

Benefits

Gum health

Reduce Plaque

Control Tartar

Reduce Sensitivity

Protect Enamel

Better Breath

Gingivitis

Prevent Cavities

Staining

Protect sensitive areas of your teeth and help to prevent gum problems, while taking great care of your whole mouth when you brush with Colgate® Total Advanced Gum Care & Sensitive Toothpaste. Our sensitive toothpaste provides superior 24 hour bacterial defence for your whole mouth*. It also fights plaque bacteria 3x more effectively than regular fluoride toothpaste** and offers you 8 brilliant benefits.
Colgate, #1 Dentist Recommended Brand1
1Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com
*Superior bacterial reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.
**Vs fluoride toothpaste (1450ppm), continued use after 3 months.

Inactive Ingredient(s)

Glycerin, Hydrated Silica, Aqua, Calcium Pyrophosphate, Sodium Methyl Cocoyl Taurate, Arginine, Aroma, Zinc Oxide, Cocamidopropyl Betaine, Benzyl Alcohol, Xanthan Gum, Cellulose Gum, Zinc Citrate, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Fluoride, Phosphoric Acid, Eugenol. Contains: Sodium Fluoride Total Fluoride content: 1450 ppm

Why is it important to keep plaque bacteria under control?

Keeping bacterial plaque under control is important because plaque is the root cause of oral health problems. It can lead to tooth decay, gum disease, bad breath and even tooth loss if you don’t manage it effectively. To keep it under control, it’s important to practice good oral hygiene, including brushing your teeth twice a day with a highly effective antibacterial toothpaste, flossing and visiting your dental professional for regular checkups.

Why is Colgate® Total different?

Colgate® Total offers 8 great benefits for your whole mouth to provide up to 24-hours of active protection*. The 8 benefits have even been proven in at least six published clinical studies. The proven benefits include plaque control, gum inflammation reduction, tartar reduction, fresh breath, enamel protection, sensitivity reduction, whitening and cavity protection. The results of these clinical studies show how Colgate® Total offers superior plaque control when you brush with it 2 twice a day.
*Continued use 2x/day after 6 months.

How does the Colgate® Total formula work?

The Colgate® Total formula, including dual zinc plus arginine formula and amino powered foam, has an effective antibacterial action. It works in these three ways: it penetrates the bacterial plaque, breaks it down for easier removal and prevents it from growing back. The result is 24-hours of whole mouth protection*.
*Continued use 2x/day after 6 months.

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Colgate Total Teeth Whitening Toothpaste

Keep your bright smile protected with Colgate Total Whitening Toothpaste. Our toothpaste gives you stronger* 24-hour bacterial defence that offers superior* bacterial reduction on your teeth, tongue cheeks and gums. With unique dual zinc antibacterial technology, our toothpaste also gives you long-lasting* protection and 8 brilliant benefits for complete protection. And because it effectively removes surface stains, it helps to keep your bright smile naturally white.
*Superior bacterial reduction on teeth, tongue, cheeks & gums vs. non-antibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.

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Colgate Total Advanced Gum Care Toothpaste

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Colgate Total

Colgate Total Advanced Gum Care Toothpaste

Colgate Total

Colgate Total Advanced Gum Care Toothpaste

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Ingredients

Frequently Asked Questions

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